Marketing Coordinator/Assistant Studio Manager

$41,600 - $49,920/Yr

HOTWORX Ephrata - Ephrata, PA

Full-time - Entry Level

Ephrata, PA

About the position

The Marketing Coordinator/Assistant Studio Manager at HOTWORX Ephrata is a full-time role focused on driving lead generation and community engagement to enhance membership growth and brand awareness. The position requires a dynamic individual with a passion for fitness, excellent interpersonal skills, and experience in grassroots and business-to-business marketing. The role involves collaborating with community partners, executing events, and implementing creative marketing strategies to attract potential members while also assisting with studio operations.

Responsibilities

• Develop and maintain relationships with local businesses to create partnerships.
• Organize and manage on-site and off-site events to generate leads and increase brand visibility.
• Build partnerships with local employers for discounted HOTWORX memberships as employee benefits.
• Oversee relationships with third-party marketing vendors and ensure timely execution of campaigns.
• Plan and coordinate events that foster community engagement and lead generation.
• Utilize guerilla marketing tactics to increase brand awareness and promote the HOTWORX experience.
• Track, report, and analyze lead generation efforts to optimize member acquisition campaigns.
• Collaborate with the studio team to drive membership sales and coordinate marketing and sales activities.
• Monitor and assess marketing initiatives, providing insights and recommending improvements.
• Assist with studio operations, ensuring exceptional customer service and facility cleanliness.

Requirements

• Bachelor's degree in Marketing, Business, or a related field preferred.
• 1-2 years of experience in marketing, community engagement, or a similar role.
• Strong networking, relationship-building, and communication skills.
• Ability to work independently, think creatively, and prioritize effectively.
• Passion for fitness and commitment to promoting health and wellness.
• Willingness to work evenings and weekends as needed.

Benefits

• 401(k)
• Flexible schedule
• Health insurance
• Paid time off