Marketing Coordinator - City Cruises - San Diego

$50,003 - $50,003/Yr

Hornblower Yachts - San Diego, CA

Full-time - Entry Level

San Diego, CA

101-250 employees

Transit and Ground Passenger Transportation

About the position

The Marketing Coordinator at City Cruises in San Diego is responsible for supporting the marketing efforts for the Southern California region. This role involves collaborating with the Regional Marketing Director and various teams to execute marketing campaigns, manage promotional activities, and maintain marketing materials across multiple ports. The ideal candidate should be adaptable, a strong communicator, and possess a solid understanding of marketing concepts to contribute effectively to the company's marketing strategy.

Responsibilities

• Support Regional Marketing Director on local execution of annual marketing plans, promotions, and communications to drive sales for SoCal cruise products.
• Support local sales team by understanding marketing needs for upcoming tradeshows or client meetings and provide relevant up to date branded marketing materials.
• Coordinate day to day on-site activities related to grassroots promotions, street team, promotional events, partner promotions, guest engagement and loyalty marketing efforts.
• Assist in designing, printing, ordering, and relocating marketing collateral and promotional items as needed across ports in the region.
• Work closely with local Ticket Booth Supervisors in keeping ticket booth display materials up to date, informing of pertinent marketing details and collaborating on port marketing activations.
• Work closely with Public Cruise Manager to ensure all on-site directional signage is kept up to date.
• Coordinate on-site promotions and event attendance such as showcases, captain's tables, tradeshows, publicity events, specialty cruises.
• Attend off-site community, networking, or industry events to represent City Cruises.
• Support concierge program and contribute towards program growth by finding new contacts and conducting timely communication with contacts interested in working with City Cruises.
• Oversee local website, continually monitoring for content modifications or updates needed and work closely with Marketing Director and web team to request and implement changes as needed.
• Conduct regular sweeps of partner websites to ensure accuracy and provide updated information.
• Assist with production of marketing materials including drafting graphic design requests, updating PDFs, delivering completed marketing assets.
• Organize and maintain local content library of photos, videos, and sales documents.
• In conjunction with PR team, maintain online event listings and proactively pursue new listing opportunities.
• Assist with promotional offer setup including drafting promotional offer request forms, tracking results, and preparing recap presentations.
• Support Marketing Director and PR team with growing Social Influencer program and gathering onboard video and photo content.
• Track marketing budget and reconcile invoices.
• Assist with creating and maintaining business partner and vendor contact databases.

Requirements

• Bachelor's Degree in marketing or related field
• 1-2 years' experience in a marketing role
• Excellent analytical skills
• Good working knowledge of design platforms, Microsoft Office, Photoshop, Excel
• Good communication and interpersonal skills
• Attention to detail
• A critical thinker and problem solver
• Ability to work under pressure and motivation to succeed in a fast-paced environment
• Ability to work collaboratively with internal teams
• Time, project management and multitasking skills with the ability to prioritize tasks

Benefits

• Full-time position
• Competitive hourly wage of $24.04
• Opportunity to work in a dynamic and creative environment
• Potential for career growth within a large company