Marketing Coordinator - City Cruises - San Diego

$50,003 - $50,003/Yr

Hornblower Group - San Diego, CA

Full-time - Entry Level

San Diego, CA

About the position

City Experiences is seeking a Marketing Coordinator to support the marketing efforts for City Cruises in the Southern California region. This role involves collaborating with various teams to execute marketing campaigns, manage promotional activities, and maintain marketing materials across multiple ports. The ideal candidate will be adaptable, a self-starter, and possess strong communication skills to effectively engage with stakeholders and drive sales for cruise products.

Responsibilities

• Support Regional Marketing Director on local execution of annual marketing plans, promotions, and communications to drive sales for SoCal cruise products.
• Support local sales team by understanding marketing needs for upcoming tradeshows or client meetings and provide relevant up to date branded marketing materials.
• Coordinate day to day on-site activities related to grassroot promotions, street team, promotional events, partner promotions, guest engagement and loyalty marketing efforts.
• Assist in designing, printing, ordering, and relocating marketing collateral and promotional items as needed across ports in the region.
• Work closely with local Ticket Booth Supervisors in keeping ticket booth display materials up to date, informing of pertinent marketing details and collaborating on port marketing activations.
• Work closely with Public Cruise Manager to ensure all on-site directional signage is kept up to date.
• Coordinate on-site promotions and event attendance such as showcases, captain's tables, tradeshows, publicity events, specialty cruises.
• Attend off-site community, networking, or industry events to represent City Cruises.
• Support concierge program and contribute towards program growth by finding new contacts and conducting timely communication with contacts interested in working with City Cruises.
• Oversee local website, monitoring for content modifications or updates needed and work closely with Marketing Director and web team to request and implement changes.
• Conduct regular sweeps of partner websites to ensure accuracy and provide updated information.
• Assist with production of marketing materials including drafting graphic design requests, updating PDFs, and delivering completed marketing assets.
• Organize and maintain local content library of photos, videos, and sales documents.
• Maintain online event listings and proactively pursue new listing opportunities in conjunction with PR team.
• Assist with promotional offer setup including drafting promotional offer request forms, tracking results, and preparing recap presentations.
• Support Marketing Director and PR team with growing Social Influencer program and gathering onboard video and photo content.
• Track marketing budget and reconcile invoices.
• Assist with creating and maintaining business partner and vendor contact databases.
• Participate in a variety of related meetings.
• Perform additional job duties as assigned.

Requirements

• Bachelor's Degree in marketing or related field
• 1-2 years' experience in a marketing role
• Excellent analytical skills
• Good working knowledge of design platforms, Microsoft Office, Photoshop, Excel
• Good communication and interpersonal skills
• Attention to detail
• A critical thinker and problem solver
• Ability to work under pressure and motivation to succeed in a fast-paced environment
• Ability to work collaboratively with internal teams
• Time, project management and multitasking skills with the ability to prioritize tasks