Marketing Coordinator (FIELD)

PulteGroup - Medina, OH

Full-time

Medina, OH

Construction of Buildings

About the position

The Marketing Coordinator is a vital role within the marketing team, primarily responsible for supporting the Manager of Marketing Communications in executing the Division's marketing communications plan. This position is based in the Field Office located in Medina, OH, and requires 100% in-office attendance. The Marketing Coordinator will play a key role in fulfilling local community marketing needs, ensuring that all marketing materials and communications are accurate, timely, and aligned with the overall marketing strategy of the division. In this role, the Marketing Coordinator will maintain the accuracy of all community pages on brand websites, providing necessary creative assets such as photos, videos, copy, announcements, and inventory listings. They will customize ad templates to meet local market needs, incorporating specific calls-to-action and securing legal approval for all incentives. The coordinator will also create and distribute email marketing strategies tailored to each community and division, including communication with Realtors. Additionally, the Marketing Coordinator will manage the ordering and distribution of creative assets for communities, including brochures and collateral. They will provide community-level marketing point-of-sale materials, conduct ongoing audits of community presentations from a consumer's perspective, and track and process invoices related to marketing plan execution. The role also involves coordinating and assisting with special community events and neighborhood openings, maintaining relationships with third-party vendors, and updating MLS listings in conjunction with local broker solutions. Participation in monthly field calls and an annual marketing summit is also expected.

Responsibilities

• Maintain accuracy of all Division's community pages on brand websites and provide necessary creative assets (photos, video, copy, announcements and inventory listings).
• Customize ad templates to meet local market needs, incorporating specific calls-to-action/offers and securing legal approval for all incentives.
• Create and distribute email marketing strategy per community and division including Realtor communication.
• Order and manage creative assets for communities (Room Designer, Virtual Tours, IFP's, SAM's).
• Create and order community brochures and collateral.
• Provide community-level marketing point-of-sale materials such as displays, flyers and inserts.
• Provide ongoing community presentation audit/assessment from consumer's point-of-view ensuring integrity of signage, flags, welcome mats, etc.
• Track and process invoices relating to marketing plan execution.
• Coordinate, execute and assist with special community events and neighborhood openings.
• Maintain relationships with 3rd party vendors for various marketing needs.
• Update and monitor MLS listings in conjunction with local broker solution (if applicable).
• Participate in monthly field calls and annual marketing summit.

Requirements

• Minimum Bachelor's Degree in Marketing or Communications or equivalent.
• Minimum one year prior experience in a Marketing support role.
• Possess working knowledge of required PulteGroup marketing systems including Siebel, Eloqua, Adbuilder, MediaBin & CMS.
• Ability to use the internet for research.
• Good written and verbal communication skills.
• Ability to effectively prioritize, work well in high stress situations under tight deadlines.
• Ability to work in a team or independently when required.