Marketing Coordinator - Financial Firm - Grand Rapids, MI

$50,000 - $65,000/Yr

Advisor Employee Services - Grand Rapids, MI

Full-time - Entry Level

Grand Rapids, MI

About the position

The Marketing Coordinator will play a crucial role in developing and executing marketing strategies to enhance the sales pipeline for a national financial firm. This hybrid position requires a creative and analytical individual who can effectively communicate with clients and prospects, manage various marketing campaigns, and contribute to the overall growth of the firm.

Responsibilities

• Communicate with management team regularly regarding client outreach and communication avenues.
• Assist in scheduling meetings from client outreach and maintain excellent customer service.
• Attend and coordinate seminars, client events, and networking venues.
• Coordinate day-to-day marketing activities to achieve campaign objectives.
• Respond to third-party marketing vendors and maintain inventory of marketing materials.
• Write content for multichannel platforms, including social media posts, blogs, and newsletters.
• Coordinate and schedule new segments and talking points.
• Oversee and respond to incoming messages on social media and online appointment software.
• Gather data and configure reports to support various data and analysis projects.
• Assemble marketing assets, such as gifts and literature packets.

Requirements

• 2 - 3+ years of experience in a marketing/sales role.
• Strong ability to execute online and offline marketing campaigns.
• High degree of creativity and strong work ethic.
• Very strong Microsoft Office Suite skills.
• Experience with email marketing and social media management.
• Excellent verbal and written communication skills.
• Proven ability to work independently and complete assigned tasks on schedule.

Nice-to-haves

• Industry knowledge/experience preferred.
• Ability to learn new software quickly.

Benefits

• 401(k)
• Health insurance
• Paid holidays