Marketing Coordinator - Full Time - Glacier Hills

Trinity Health - Ann Arbor, MI

Full-time - Entry Level

Ann Arbor, MI

Hospitals

About the position

The Marketing Coordinator at Glacier Hills Senior Living Community is responsible for supporting the marketing efforts of the organization by managing promotional materials, enhancing online content for search engine optimization, and coordinating marketing events. This role plays a crucial part in maintaining brand identity and ensuring effective communication of programs and services to both residents and prospective clients.

Responsibilities

• Keeps promotional materials current by coordinating with the home office National Marketing Specialist, monitoring inventory levels, and placing restocking orders.
• Develops online smart content to increase the organization's organic search engine optimization.
• Coordinates the development and production of internal employee and resident communications as applicable.
• Champions the brand identity across all developed materials.
• Supports social media and digital marketing programs as directed by the THSC home office marketing department.
• Ensures all marketing event collateral is available and produced in a timely manner before deadlines.
• Coordinates all move-in activities across departments and informs necessary departments of any changes.
• Works with prospective residents on carpet samples, paint colors, etc.
• Coordinates with internal and external vendors through completion of updates/renovations.
• Assists residents on move-in day by providing keys and relevant items.

Requirements

• Bachelor's degree in marketing or related field.
• 1-2 years of experience in marketing or a related support role.
• Experience in social media marketing or as a digital media specialist is desirable.
• Knowledge of social networking and social analytics tools.

Nice-to-haves

• Experience in digital media marketing.
• Demonstrable social networking experience.

Benefits

• Dental insurance
• Paid holidays
• Paid time off
• Tuition reimbursement
• Vision insurance