Marketing Coordinator - Grassroots Coffee Companies

$33,010 - $33,010/Yr

Grassroots Coffee Companies - Thomasville, GA

Full-time - Entry Level

Remote - Thomasville, GA

About the position

The Marketing Coordinator at Grassroots Coffee Companies is responsible for developing and implementing innovative marketing and advertising campaigns to enhance brand presence and engage the community. This role requires a creative and detail-oriented individual who is passionate about digital marketing and can manage various marketing projects effectively.

Responsibilities

• Design and execute marketing and advertising campaigns that align with brand goals and drive customer engagement.
• Manage brand presence across multiple platforms with content creation and implementation.
• Manage and respond promptly to all social media comments and messages, maintaining the brand voice and fostering positive customer interactions.
• Monitor and track sales data, maintaining organized databases and preparing comprehensive reports to evaluate campaign performance and identify opportunities for growth.
• Collect, analyze, and summarize sales data to prepare marketing reports that inform strategy and decision-making.
• Regularly update promotional materials and the company website.
• Complete other marketing projects as assigned.

Requirements

• Bachelor's in advertising, communications, public relations, or marketing OR equivalent of education and 1+ years of experience.
• Experience managing social media marketing, SEO/SEM, marketing/email databases, and/or display advertising preferred.
• A self-starter with vibrant energy, exceptional attention to detail, and a strong ability to follow through on projects.
• Experience in direct marketing, with a focus on social media and email marketing strategies.
• Proficiency in capturing high-quality video content using an iPhone and digital camera.
• Strong organizational skills with the ability to coordinate multiple projects simultaneously, ensuring timely and efficient execution.
• Basic graphic design skills to create visually appealing content that aligns with brand identity.
• Ability to interpret analytics and develop effective click-through strategies that optimize marketing performance.
• Familiarity with basic website coding and design principles to enhance online presence.

Benefits

• Flexible schedule
• Paid time off
• Coffee perks!