MARKETING COORDINATOR- HBCU DIVISION

Van Wagner & Co - Charlotte, NC

Full-time - Entry Level

Charlotte, NC

0

Real Estate

About the position

The Marketing Coordinator role at Van Wagner's College Division is essential for supporting collegiate institutions, events, and conference partners. This entry-level position is designed for entrepreneurial self-starters who are team-oriented and eager to tackle challenges in the sports marketing field. The role offers a unique opportunity to build relationships with local businesses and the athletics department while contributing to the growth of partnerships and marketing initiatives.

Responsibilities

• Build and maintain positive working relationships with local and regional businesses, the campus community, and the athletics department.
• Work with existing sponsor businesses to grow and extend their partnerships with the school or conference.
• Prospect, schedule, and conduct initial discovery meetings with new businesses that would benefit from associating with the school or conference.
• Collaborate with the General Manager to shape partnership ideas between new businesses and the school or conference.
• Prepare and present PowerPoint proposals to new businesses that effectively communicate partnership opportunities.
• Draft and coordinate agreements, managing all relevant information in the division-wide database.
• Fulfill the terms of agreements providing advertising, marketing, and promotional benefits to sponsor businesses across various platforms.
• Collaborate with the General Manager and team members on game days for sponsor activations and entertainment.
• Capture proof of performance examples and provide fulfillment summaries to current sponsors.
• Update new business development activities in the CRM system (Salesforce).

Requirements

• Some experience working in marketing, advertising, sales, or events is preferred.
• Ability to work flexible hours, including evenings, weekends, and occasional holidays.
• Great interpersonal communication skills.
• Understanding of HBCUs (Historically Black Colleges and Institutions).
• Willingness to engage with new people.
• Strong listening skills to appreciate the needs of different organizations and suggest relevant partnership ideas.
• Demonstrated professionalism and energetic self-motivation.
• Competitive attitude towards challenges.
• Comfort with being uncomfortable to foster growth.
• Coachability and strong organizational skills.
• Proficiency with Microsoft Office, especially PowerPoint, Word, and Excel.
• Proficient with social media platforms (Facebook, Twitter, Instagram, TikTok).
• Experience with CRM systems.
• Must have a clean driving record.

Benefits

• Competitive salary with performance-based bonuses and commissions.
• Outstanding benefits package including medical, dental, vision, and life insurance.
• 401k retirement plan.
• Opportunities to compete in sales contests with prizes such as trips to major sporting events.
• Ongoing professional development training.