Marketing Coordinator Marketing & Communications

LifePoint Health - Las Cruces, NM

Full-time - Mid Level

Las Cruces, NM

101-250 employees

Hospitals

About the position

The Marketing and Communications Coordinator at Memorial Medical Center is responsible for managing and executing marketing and communications strategies to support the hospital's goals. This role involves collaboration with the Director of Marketing & Communications to implement various marketing initiatives, including content management for the website and social media, internal communications, public relations, and community engagement activities.

Responsibilities

• Assist the Director of Marketing & Communications with the implementation of local and organizational strategic priorities.
• Serve as on-site representation of marketing and communications with local stakeholders, as needed.
• Coordinate advertising efforts with local hospital and regional/organizational leadership.
• Promote hospital services through various types of media.
• Responsible for physician relation activities related to marketing campaigns, physician events, and referral development.
• Develop relationships with key stakeholders internally and externally throughout the market area to position LifePoint in its community as a healthcare leader.
• Coordinate crisis communications with Director of Marketing & Communications and HSC Communications.

Requirements

• Bachelor's degree in Communications/Marketing or related field.
• Three (3) to five (5) years of marketing and communications/PR experience.
• Strong computer skills including Outlook, Microsoft Excel, and PowerPoint.
• Detail-oriented and self-starter with strong verbal communications and excellent writing, editing, and proofreading skills.
• Ability to take independent action to make sound decisions.
• Capable of handling multiple tasks with competing priorities under minimal supervision.
• Strong project management skills with the ability to manage marketing initiatives from inception through completion.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Tuition reimbursement
• Paid time off
• Employee assistance program
• Vision insurance