Marketing Coordinator - Myrtle Beach, SC

PulteGroup - Myrtle Beach, SC

Full-time

Myrtle Beach, SC

Construction of Buildings

About the position

The Marketing Coordinator plays a crucial role in supporting the Manager of Marketing Communications by executing the Division's marketing communications plan and addressing local community marketing needs. This position involves maintaining the accuracy of all community pages on brand websites, ensuring that all necessary creative assets such as photos, videos, copy, announcements, and inventory listings are readily available and up-to-date. The Marketing Coordinator will also customize advertising templates to cater to local market requirements, which includes incorporating specific calls-to-action and offers while securing legal approval for all incentives offered. In addition to these responsibilities, the Marketing Coordinator is tasked with creating and distributing email marketing strategies tailored to each community and division, which includes communication with Realtors. The role also involves ordering and managing creative assets for communities, such as Room Designers, Virtual Tours, and other marketing materials. The Coordinator will create and order community brochures and collateral, ensuring that all marketing materials are aligned with the brand's standards. Furthermore, the Marketing Coordinator will provide community-level marketing point-of-sale materials, including displays, flyers, and inserts. An essential part of the role is to conduct ongoing audits and assessments of community presentations from the consumer's perspective, ensuring the integrity of signage, flags, welcome mats, and other visual elements. The Coordinator will also track and process invoices related to the execution of the marketing plan and coordinate, execute, and assist with special community events and neighborhood openings. Maintaining relationships with third-party vendors for various marketing needs is also a key responsibility. Lastly, the Marketing Coordinator will update and monitor MLS listings in conjunction with local broker solutions, if applicable, and participate in monthly field calls and the annual marketing summit.

Responsibilities

• Maintain accuracy of all Division's community pages on brand websites and provide necessary creative assets (photos, video, copy, announcements and inventory listings).
• Customize ad templates to meet local market needs, incorporating specific calls-to-action/offers and securing legal approval for all incentives.
• Create and distribute email marketing strategy per community and division including Realtor communication.
• Order and manage creative assets for communities (Room Designer, Virtual Tours, IFP's, SAM's).
• Create and order community brochures and collateral.
• Provide community-level marketing point-of-sale materials such as displays, flyers and inserts.
• Provide ongoing community presentation audit/assessment from consumer's point-of-view ensuring integrity of signage, flags, welcome mats, etc.
• Track and process invoices relating to marketing plan execution.
• Coordinate, execute and assist with special community events and neighborhood openings.
• Maintain relationships with 3rd party vendors for various marketing needs.
• Update and monitor MLS listings in conjunction with local broker solution (if applicable).
• Participate in monthly field calls and annual marketing summit.

Requirements

• Experience in marketing or communications, preferably in a real estate or community-focused environment.
• Strong organizational skills and attention to detail to maintain accurate community pages and marketing materials.
• Ability to customize marketing materials and templates to meet local market needs.
• Proficiency in email marketing strategies and tools.
• Experience in managing creative assets and coordinating with vendors.
• Strong communication skills for effective collaboration with team members and external partners.

Nice-to-haves

• Familiarity with MLS systems and real estate marketing practices.
• Experience in event coordination and execution.
• Knowledge of digital marketing tools and analytics.