Marketing Coordinator - Myrtle Beach, SC

PulteGroup - Myrtle Beach, SC

Full-time

Myrtle Beach, SC

Construction of Buildings

About the position

The Marketing Coordinator at PulteGroup is responsible for supporting the Manager of Marketing Communications in executing the marketing communications plan for the division and addressing local community marketing needs. This role involves maintaining the accuracy of community pages, customizing advertising templates, managing creative assets, and coordinating marketing materials and events.

Responsibilities

• Maintain accuracy of all Division's community pages on brand websites and provide necessary creative assets (photos, video, copy, announcements and inventory listings).
• Customize ad templates to meet local market needs, incorporating specific calls-to-action/offers and securing legal approval for all incentives.
• Create and distribute email marketing strategy per community and division including Realtor communication.
• Order and manage creative assets for communities (Room Designer, Virtual Tours, IFP's, SAM's).
• Create and order community brochures and collateral.
• Provide community-level marketing point-of-sale materials such as displays, flyers and inserts.
• Provide ongoing community presentation audit/assessment from consumer's point-of-view ensuring integrity of signage, flags, welcome mats, etc.
• Track and process invoices relating to marketing plan execution.
• Coordinate, execute and assist with special community events and neighborhood openings.
• Maintain relationships with 3rd party vendors for various marketing needs.
• Update and monitor MLS listings in conjunction with local broker solution (if applicable).
• Participate in monthly field calls and annual marketing summit.

Requirements

• Experience in marketing or communications, preferably in a real estate or community development context.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines effectively.
• Proficiency in digital marketing tools and platforms.

Nice-to-haves

• Experience with graphic design software.
• Familiarity with real estate marketing practices.
• Knowledge of local market trends and community needs.