Unclassified - Monroe, MI
posted 3 months ago
We are seeking a part-time Marketing Coordinator to join our team at our Monroe, MI office. This role is crucial in helping to increase brand awareness, generate new leads, and book appointments for our outside sales team. The ideal candidate will be responsible for implementing innovative marketing campaigns for branding and product launches. This position requires familiarity with B2B digital marketing best practices, particularly in relation to emails and social media posts. Additionally, the candidate should be willing to make in-person marketing visits to businesses within Monroe County to enhance our outreach efforts. The Marketing Coordinator will conduct market research to identify customer trends, competitor offerings, and demographic data. They will work closely with creative teams to develop branding ideas, graphic designs, promotional materials, and advertising copy. The role also involves discovering effective marketing and promotional channels, including various media platforms, to effectively communicate product messages to customers. The candidate will be expected to create innovative marketing campaigns based on robust data and present these recommendations to management. Establishing and maintaining relationships with both new and existing clients through networking and prospecting is a key responsibility. The Marketing Coordinator will assist in outbound and inbound marketing activities, showcasing expertise in areas such as event planning, advertising, optimization, and content development. In-person visits to local businesses will be necessary to generate awareness, gather information, and distribute samples, making this a dynamic and engaging role.