Marketing Coordinator - Property Management

Carlisle Residential Properties - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

About the position

The Marketing Coordinator at Carlisle Residential Properties is responsible for developing, maintaining, and monitoring marketing and analytics strategies to enhance brand awareness and drive leasing performance across the property portfolio. This role involves overseeing marketing initiatives, conducting performance analyses, and managing technological strategies related to marketing and resident retention.

Responsibilities

• Oversee property websites, ILS feed, marketing collateral and other promotions to ensure quality.
• Act as Brand Advocate throughout the portfolio.
• Build strong relationships with conventional properties, industry vendors, and ownership groups.
• Develop effective marketing tools, policies and best practices for property use by staying current on industry trends.
• Assist Community Managers and Regional Property Managers in developing and monitoring the marketing budgets, plans and projects for their respective properties.
• Manage the procuring of marketing and promotional materials for properties and company.
• Oversee Google Business pages, review responses, and encourage campaigns to offset negative reviews.
• Manage data entry and moderate/administer best practices regarding social media accounts (Facebook, Twitter, LinkedIn, Instagram, YouTube, etc).
• Assist with acquisitions and dispositions of properties.
• Display original thinking and creativity; meet challenges with resourcefulness; generate suggestions and innovative approaches; present ideas and information in a manner that gets others' attention.
• Review, update and make recommendations on rent changes, advertising specials, amenities, property marketing and traffic.
• Assist with special projects, site administration and other tasks when assigned or requested.

Requirements

• 2+ years of experience in Property Management
• 2+ years of experience in Marketing
• Degree in Marketing or Design
• Strong communication skills
• Attention to detail
• Organizational skills
• Eye for design

Nice-to-haves

• Experience with social media management
• Knowledge of marketing analytics tools
• Familiarity with property management software

Benefits

• Relocation assistance