Marketing Coordinator - Washington Metro Region

$60,000 - $65,000/Yr

Bozzuto - Greenbelt, MD

Full-time - Entry Level

Greenbelt, MD

Construction of Buildings

About the position

The Marketing Coordinator at Bozzuto plays a crucial role in supporting the marketing efforts of various properties by implementing marketing plans, analyzing data, and managing projects. This position is designed for individuals looking to grow their marketing skills while contributing to the overall success of the properties and the company. The role emphasizes community building, creativity, and delivering exceptional experiences to stakeholders.

Responsibilities

• Understand unique marketing needs of each property and lead the implementation of approved marketing plans
• Research various marketing opportunities
• Execute approved media plans - create listings, load photos, make revisions as needed
• Perform audits of each property's web presence and make revisions as needed to copy, images, etc
• Maintain and update web content for property websites, Bozzuto.com and all internet listings
• Create eblasts - write copy, select images, QA, analyze and leverage best practices
• Help with execution of digital assets
• Support property level prospect events with ideas for activation and appropriate marketing communications
• Project manage various types of initiatives including but not limited to: property websites, collateral, signage, promo items, digital ads, etc.
• Provide reporting and analysis of lead generation and website traffic data
• Use tracking tools, such as phone numbers and tracking URLs to effectively monitor campaign success
• Ensure correct source attribution by ongoing testing of tracking numbers, urls, emails
• Closely follow occupancy and lead generation performance for assigned properties

Requirements

• BA/BS degree required
• Minimum of one year of Bozzuto property management experience or equivalent time spent in an entry level marketing role
• Analytical thinking with previous data analytics and/or marketing experience a plus
• Positive, can-do attitude and a strong desire to deliver great service
• Drive to continuously learn and develop skills
• Attention to detail and quality of work product
• Fresh ideas and perspectives
• Strong business writing and verbal communications
• Knowledge of Microsoft Office Suite required
• Knowledge of Photoshop is a plus

Benefits

• Competitive compensation. Salary range: $60,000-$65,000
• Health & wellness benefits including medical, dental, and vision coverage
• 20 days of paid time off plus holidays
• 401k program with a company match
• Tuition reimbursement
• Diverse range of employee resource groups for connection and support