Marketing Coordinator

$54,080 - $58,240/Yr

Spartan Logistics - Toledo, OH

Full-time - Entry Level

Hybrid - Toledo, OH

251-500 employees

Truck Transportation

About the position

The Marketing Coordinator at Spartan Logistics will support and execute the company's marketing initiatives, focusing on creating and distributing marketing materials, managing digital content, and enhancing the company's online presence. This role requires a strong understanding of the Spartan Logistics brand and the ability to communicate effectively with both internal teams and external prospects.

Responsibilities

• Develop a deep understanding of Spartan's history, facilities, and capabilities.
• Confidently communicate the company's story and offerings to internal teams and potential clients.
• Design and distribute marketing materials such as brochures, presentations, maps, brand kits, and advertisements.
• Prepare customized presentations for new prospect meetings.
• Write blog posts, case studies, and other relevant content for external marketing channels.
• Manage website content, ensuring it remains updated, fresh, and accurate, including pictures/videos, service listings, and backlinks.
• Create and manage content for social media platforms (LinkedIn, Facebook, YouTube, Instagram) and ensure regular posting.
• Use HubSpot marketing tools daily to track content performance, website traffic, and social media/email activity.
• Maintain and present marketing scorecard performance metrics in weekly meetings.
• Act as the first email contact for incoming leads and assist the sales team by participating in introductory calls via phone/Teams to assess prospect needs and potential fit.
• Collaborate with the sales team to develop campaign content for locations with available warehouse space.
• Manage the customer and company database on HubSpot, creating targeted lists for various marketing campaigns.
• Maintain Google location pages, ensuring that all locations are verified, visible on maps, and have up-to-date pictures and accurate information.
• Manage SEO and Google rankings weekly through SEMrush SEO software to ensure Spartan ranks for key search terms.
• Conduct regular website audits to identify and address any issues affecting search engine rankings.
• Assist in creating press releases for major company announcements.
• Perform all other duties assigned.

Requirements

• Good character and integrity.
• Associate degree in related field preferred, or equivalent experience.
• Previous internship or 1-2 years' experience in a marketing role.
• Willingness to be actively engaged in the sales process with a proactive approach.
• Experienced in creative content development, including graphic design.
• Background in logistics and 3PL operations, with a strong preference for candidates with relevant experience.
• Expertise in content generation, producing high-quality and compelling materials.
• Highly detail-oriented, ensuring accuracy and precision in all tasks.
• Proficient in Microsoft Office applications with advanced working knowledge.

Benefits

• Competitive compensation
• Medical, Dental and Vision Insurance
• 401K + Match
• Paid Time Off
• Paid Holidays
• Short/Long Term disability
• Company Paid Life insurance
• Family owned and operated
• Growth opportunities
• Wellness program
• Employee Assistance Programs