Marketing Coordinator

$37,330 - $48,529/Yr

Lamar University - Beaumont, TX

Full-time - Entry Level

Beaumont, TX

10,001+ employees

Educational Services

About the position

The Marketing Coordinator is responsible for developing, executing, and coordinating strategic marketing initiatives that align with the College of Business (CoB) and support broader university marketing efforts. This role focuses on recruitment and marketing for undergraduate and graduate programs, including outreach initiatives for K-12 education.

Responsibilities

• Develop and execute strategic marketing initiatives for the College of Business.
• Manage the CoB website and ensure it is updated and maintained.
• Oversee social media platforms to create a cohesive online presence for the university and CoB.
• Act as the marketing liaison for recruitment activities within the College of Business.
• Coordinate recruitment efforts with directors and chairs of CoB programs.
• Collaborate with the Office of Admissions to recruit prospective students using the university's CRM (Slate).
• Create content for recruitment purposes in collaboration with subject matter experts.
• Write and distribute news releases to promote students, faculty, staff, and events.
• Work with the Office of Alumni Affairs to promote CoB products to graduates.
• Ensure compliance with AACSB requirements regarding school performance publications.
• Support presentations by ensuring consistent messaging.

Requirements

• Bachelor's degree required.
• 1-2 years of work experience in sales, marketing, communications, or a related area.

Nice-to-haves

• Bachelor's degree in marketing, advertising, public relations, communications, or a related field preferred.
• 2-3 years of professional, full-time work experience in marketing and communications involving client or student engagement.
• Experience in higher education recruitment, admissions, and/or marketing communications.
• Project management experience and ability to work within time constraints.
• Knowledge of Adobe Creative Suite and HTML.

Benefits

• Health, dental & vision insurance
• Life insurance
• State of Texas Retirement plans
• Tuition covered at 100% for employees, spouses, and/or eligible dependents
• Paid time off - vacation, sick, and holidays