Marketing Coordinator

M/I Homes - Dallas, TX

Full-time - Entry Level

Onsite - Dallas, TX

Construction of Buildings

About the position

The Marketing Coordinator at M/I Homes is responsible for coordinating day-to-day marketing tasks and supporting digital marketing activities for new home communities in the Dallas/Fort Worth area. This full-time position requires frequent visits to model home communities and involves collaboration with various teams to drive traffic, manage marketing collateral, and support community events.

Responsibilities

• Assist Marketing Director in generating ideas to drive new traffic to home communities.
• Support Digital Content Manager in assessing marketing needs and developing individual marketing plans.
• Audit the website for corrections, updates, and creative changes.
• Check inventory and base pricing for accuracy.
• Review phone numbers and directions to communities.
• Update community descriptions, amenities, and features.
• Manage site maps and interactive map components.
• Support interactive kiosk buildout.
• Review and prioritize projects, communicating with corporate graphic artist on marketing collateral direction.
• Monitor project completion with graphic artist using project management tools.
• Support grand opening events with email campaigns, catering, and entertainment as needed.
• Assess and update marketing collateral as needed.
• Manage collateral inventory and supply orders within the division.
• Support sales subscriptions, dues, and awards with HBA.
• Purchase promotional items for sales team events or campaigns.
• Assist with employee relations and divisional event planning.
• Support digital marketing channels including Social, PPC, Email, and Web content.
• Manage MLS entries with written descriptions and photography management.
• Attend monthly sales meetings and participate in weekly marketing planning meetings.
• Utilize Microsoft Office tools to support the Sales & Marketing team.
• Assist with special projects and perform additional duties as required.

Requirements

• Bachelor's degree in Marketing or related field preferred.
• 1-2 years of experience, preferably in Homebuilding.
• Proficiency in Microsoft PowerPoint, Excel, and CRM software.
• Experience with Adobe Illustrator and Apache Hive.
• Strong organizational and communication skills.
• Mid-level analysis skills.
• Creative thinking and problem-solving abilities.
• Self-motivated with a customer-service oriented personality.
• Excellent verbal and written communication skills.
• Decisiveness and good judgment with problem-solving skills.
• Comfortable with new systems and technology.

Nice-to-haves

• Experience in multichannel marketing.
• Negotiation skills.

Benefits

• Profit sharing
• Paid parental leave
• Employee stock purchase plan
• Paid holidays
• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance