Marketing Coordinator

Greysteel - Dallas, TX

Full-time - Entry Level

Dallas, TX

Real Estate

About the position

The Marketing Coordinator plays a critical role in executing outbound marketing programs that drive lead generation. This position is essential for coordinating and deploying e-mail marketing programs, creating lead-focused e-mail offers, managing program reporting, and overseeing the marketing calendar. The Marketing Coordinator will report directly to the Director of Transaction Marketing and will support the Digital Sales and infrastructure teams across the platform. The successful candidate will be well-versed in e-mail marketing best practices and will possess the ability to manage multiple projects simultaneously while maintaining a client-service mindset. In this role, the Marketing Coordinator will project manage the e-mail marketing program using the department's existing technology stack. They will interface with multiple departments, including advisors, to turn marketing and campaign plans into actionable e-mail marketing programs. Collaboration with other digital team members, such as those in social media, and the firm's content team will be crucial for the successful execution of marketing programs. The coordinator will also be responsible for developing and implementing successful e-mail marketing programs that drive engagement and lead generation in support of the firm's corporate, industry, and service marketers. Additionally, the Marketing Coordinator will support list management best practices and list segmentation across the marketing technology stack, create smart lists, and provide support in this area. They will develop and deliver marketing automation metrics, interpret data, and produce reports against key performance indicators (KPIs). Enhancing and communicating e-mail marketing best practices will also be part of their responsibilities. Furthermore, the coordinator will manage the printing and shipping process for Greysteel's printed content, including postcards, property listing materials, brochures, and more. They will also own office coordination responsibilities such as inventory management, facilities oversight, building maintenance, and coordination with IT as needed.

Responsibilities

• Project manage e-mail marketing program using the department's existing technology stack.
• Interface with multiple departments (including the advisors) to turn marketing and campaign plans into actionable e-mail marketing programs.
• Collaborate with other digital team members (social) and the firm's content team to coordinate execution of marketing programs.
• Develop and implement successful e-mail marketing programs that drive engagement and lead generation in support of the firm's corporate, industry, and service marketers.
• Support list management best practices and list segmentation across the marketing technology stack, create smart lists and support.
• Develop and deliver marketing automation metrics; interpret data; and produce reports against KPIs.
• Enhance and communicate e-mail marketing best practices.
• Manage the printing and shipping process for Greysteel's printed content (postcards, Property Listing materials, brochures, etc.).
• Own office coordination responsibilities such as Inventory, Facilities, Building Maintenance and coordination with IT as needed.

Requirements

• Bachelor's degree in marketing, communications, business or related course of study is preferred.
• Experience with e-mail marketing campaigns a plus.
• Expertise with database management and marketing automation reporting.
• Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook).
• Proficiency in marketing project management and automation tools (Marketo, Microsoft CRM, ActiveCampaign, Hubspot) a plus.
• Experience working within Salesforce is preferable.
• Adobe Suite (Photoshop, Indesign) experience a plus but not required.

Nice-to-haves

• Experience with e-mail marketing campaigns.
• Proficiency in marketing project management and automation tools (Marketo, Microsoft CRM, ActiveCampaign, Hubspot).
• Adobe Suite (Photoshop, Indesign) experience.