Marketing Coordinator

$60,000 - $60,000/Yr

Soni Resources Group - Eatontown, NJ

posted 3 months ago

Full-time - Entry Level
Eatontown, NJ
Administrative and Support Services

About the position

Our Ocean County based client is seeking a Marketing Coordinator to join their growing team. The Marketing Coordinator will support the execution of key marketing activities across multiple DTC e-commerce brands under the corporate entity. This role focuses on daily execution tasks related to Social Media Management, Content Development, Content Marketing, and potentially Email/SMS Marketing, with a primary emphasis on creating, editing, and posting high volumes of TikTok posts and Instagram Reels. The ideal candidate will be responsible for managing content creation and social media management for over 20 accounts, aiming to grow the audience, engage with followers, and increase brand loyalty. In collaboration with the Marketing Manager, the Marketing Coordinator will work to understand the overall content strategy and will be tasked with creating, planning, and executing marketing campaigns to meet the company's objectives. This includes updating content on Shopify websites to ensure that all product descriptions, landing pages, and blogs are current and optimized for SEO. Additionally, the role involves copywriting for blog posts for each brand as well as for Email/SMS Marketing campaigns. The Marketing Coordinator will play a crucial role in enhancing the online presence of the brands and driving engagement through innovative content strategies.

Responsibilities

  • Content Creation & Social Media Management for 20+ accounts
  • Grow audience and engage with followers in community and increase brand loyalty
  • Work with Marketing Manager to understand the overall content strategy
  • Create, plan and execute marketing campaigns to meet objectives
  • Update content on Shopify websites, ensuring all product descriptions, landing pages, and blogs are current and optimized for SEO
  • Copywriting for blog posts for each brand as well as Email/SMS Marketing campaigns

Requirements

  • 1-3 years of experience in marketing or related field (professional and/or collegiate/intern experience)
  • Prior experience in managing social media accounts, particularly TikTok and Instagram Reels, for multiple brands (examples required)
  • Familiarity with Shopify OR other ecommerce platforms
  • Experience with Email/SMS marketing tools is a plus

Nice-to-haves

  • Video editing skills, particularly on mobile platforms
  • Ability to engage with audiences in a way that reflects each brand's voice

Benefits

  • Salary of $60,000 per year
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