Buylow Warehouse - Birmingham, AL
posted 3 months ago
As a Marketing Coordinator at BuyLow Warehouse, you will play a pivotal role in driving sales through effective marketing strategies and communication. This position is designed for a motivated individual who thrives on challenges and is eager to support sales teams by building and optimizing marketing plans, sales funnels, and digital content to enhance brand reach and sales opportunities. You will be responsible for crafting communications that inform customers about product availability and promotions, ultimately delivering value to our community of buyers in the liquidation industry. Your primary focus will be on growing our brand presence and overseeing all marketing activities. This includes collaborating with the Sales Support Team and leadership to develop and execute a comprehensive marketing and advertising plan that emphasizes customer understanding, brand awareness, lead generation, and sales funnel optimization. You will also manage the marketing strategy, ensuring that our online marketing reach and lead conversion are maximized. In this role, you will be expected to lead the planning and execution of various marketing initiatives, including website management, email marketing, social media campaigns, and trade show marketing. You will track key performance indicators (KPIs) for each marketing endeavor and work closely with the sales team to effectively advertise available inventory. As the company expands, you will have the opportunity to hire and manage a team to support the marketing division, instilling accountability and fostering a culture aligned with the company's mission and core values.