Marketing Coordinator

$55,000 - $55,000/Yr

Sara Campbell - Boston, MA

Full-time - Mid Level

Boston, MA

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

Sara Campbell LTD is seeking a Marketing Coordinator to join our dynamic team in Roxbury, MA. As a specialty apparel retailer focused on women's dresses, we pride ourselves on our commitment to quality and community engagement, with all our apparel made in the USA. The Marketing Coordinator will play a pivotal role in leading our marketing efforts, particularly in email marketing, social media management, and paid media strategies. This position requires a creative and organized individual who is passionate about our mission and values. The ideal candidate will have a zest for life, a positive attitude, and a love for fun, which aligns with our company culture. In this role, you will be responsible for managing our email marketing campaigns using Klaviyo, where you will create and publish a minimum of seven emails per week. You will also oversee the email marketing calendar, ensuring that all content is timely and engaging. Monthly performance reports will be part of your responsibilities, allowing you to monitor and optimize our email strategies effectively. Social media management is another critical aspect of this position. You will create and post engaging content for our Instagram and Facebook platforms, ensuring that we maintain a vibrant online presence. This includes capturing behind-the-scenes content during photoshoots and engaging with our community through comments and direct messages. You will also report on social media performance and make strategic decisions based on the data. Additionally, you will collaborate with a consulting firm to develop paid media strategies, ensuring that our advertising efforts are effective and aligned with our brand messaging. Your ability to multitask and manage various projects simultaneously will be essential in this fast-paced environment. Overall, this position offers an exciting opportunity to contribute to the growth and success of Sara Campbell LTD while working in a supportive and creative atmosphere.

Responsibilities

• Manage email marketing campaigns using Klaviyo, including content creation and performance monitoring.
• Create and publish a minimum of 7 emails per week, developing and updating creative flows in Klaviyo.
• Fully manage the email marketing calendar with ideas, content, and messaging strategy.
• Report monthly on email campaign performance and flow performance.
• Monitor SMS texting strategy and respond to business needs.
• Manage content creation for social media, posting 7 days of in-feed content for Instagram and Facebook.
• Capture behind-the-scenes content during photoshoots and create reels and short-form video content.
• Engage with the community on social media by responding to DMs and comments.
• Report monthly on social media performance and make strategic decisions based on results.
• Manage weekly marketing meetings to discuss key messaging, themes, and events.
• Stay updated on social media trends and best practices.
• Collaborate with a consulting firm to create ads and update copy for paid media.
• Review performance of all ads and make necessary adjustments.

Requirements

• Bachelor's Degree required.
• At least two years' experience in digital marketing.
• Experience in Klaviyo, Later, Meta, Canva, and Shopify.
• Strong ability to promote a business, product, or service.
• Effective communication and time management skills.
• Self-motivated and organized with a strong ability to achieve team goals.
• Independent and creative thinker with strong attention to detail.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Employee discount