Marketing Coordinator

Aramark - Charlottesville, VA

Full-time

Charlottesville, VA

Food Services and Drinking Places

About the position

The Marketing Coordinator plays a crucial role in supporting the development of category and proprietary brand innovation across various channels including retail, residential, and catering. This position focuses on implementing program development and activation support, ensuring successful execution of marketing strategies through collaboration with internal stakeholders and cross-functional teams.

Responsibilities

• Supports the development of Aramark category & brand strategies for retail, residential and catering channels translating insights to innovation
• Supports the planning of an annual marketing plan with strategies and tactics to refine and enhance focus categories and proprietary brands to drive continuous improvement and innovation
• Supports the creation, repositioning, and/or refresh of focus menu category and proprietary brands including menu construct, environment/trade dress, etc.
• Supports the management of all aspects of the development and ongoing management with Growth, Global Operating Excellence including initial sales and operator training materials, roll-out plans, and tools development
• Collaborates with cross-functional teams, including product development, marketing operations, supply chain, sustainability, health and wellness, operations, sales/retention to develop, launch, assess and continuously improve focus categories and brands
• Supports development of key programs, promotions, and other related projects as well as ongoing yearly activation programs that support focus categories and proprietary brands
• Tracks and reports initiative results against these objectives and refine program where needed to attain required operating results while managing the budget and other project management duties (e.g., timelines, project plans, program administration, etc.)

Requirements

• Requires at least 1-3 years of experience in product, program, or menu development in food service
• Requires experience in building marketing capacity and tools in a complex marketing / sales environment
• Requires a bachelor's degree or equivalent experience in marketing, nutrition, food science or business
• Strong project management experience leading cross-functional teams in a matrix organization
• Excellent interpersonal communication skills including strong writing and presentation skills

Nice-to-haves

• Photoshop proficiency preferred