Marketing Coordinator

Donnelly's Home Comfort Specialists - Lansdale, PA

Full-time

Lansdale, PA

About the position

Donnelly's Home Comfort Specialists is seeking a dynamic and driven Marketing Coordinator to enhance brand presence through social media, email marketing, and community engagement. This role is crucial for creating engaging content that aligns with company values and resonates with the audience, while also managing digital channels and community connections.

Responsibilities

• Oversee and create all organic social content for platforms including Facebook, Instagram, LinkedIn, TikTok, Twitter (X), and YouTube Shorts.
• Manage all email marketing initiatives, including drip campaigns and one-time sends, to drive customer engagement and retention through our CRM, ServiceTitan.
• Gather, curate, and develop all necessary content (e.g., videos, photos, customer testimonials) to enhance brand storytelling and create a strong visual presence.
• Build and foster relationships within the local community by coordinating sponsorships, supporting local charities, engaging in chamber of commerce activities, and promoting our brand at community events and sports partnerships.
• Collaborate with local organizations to increase brand visibility and demonstrate our commitment to the area.
• Collaborate with internal teams to ensure cohesive messaging across all digital channels.
• Monitor and respond to social media interactions, cultivating an engaged online community.
• Develop and maintain a monthly content calendar for social media and email campaigns, ensuring alignment with company goals and seasonal promotions.
• Track, analyze, and report on social media and email marketing performance to identify areas of improvement and optimize future campaigns.

Requirements

• 1-3 years of experience in social media management, content creation, or email marketing.
• Experience in graphic design tools such as Canva and/or Adobe Creative Suite to create visually appealing social media content.
• Basic video editing skills to create and edit short-form videos for platforms like TikTok and YouTube Shorts.
• Understanding of social media trends and best practices, particularly for organic content.
• Familiarity with social media scheduling and analytics tools (e.g., Hootsuite, Sprout Social, Buffer) to plan and measure content effectiveness.
• Strong organizational and project management skills to handle multiple tasks and meet deadlines.
• Strong interpersonal skills for collaborating with team members, community partners, and external vendors.
• Excellent writing and verbal skills for creating engaging content and collaborating with team members.