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Marketing Coordinator
$50,000 - $55,000/Yr
Express Employment Professionals - Alvarado, TX
posted 2 months ago
Full-time
Alvarado, TX
Administrative and Support Services
About the position
The Marketing Coordinator will serve as the primary contact for developing, implementing, and executing marketing initiatives for the sales department. This role focuses on creating omni-channel campaigns, managing events, and overseeing cause marketing programs and sponsorships to enhance brand visibility and drive sales performance.
Responsibilities
- Act as the point-person for developing, implementing, and executing marketing initiatives and activities for the sales department.
- Deliver integrated marketing plans that meet program/campaign performance goals and align with corporate initiatives.
- Develop, coordinate, and oversee programs and resource materials to assist the Sales team in meeting their annual goals and objectives.
- Interact daily with the sales manager to ensure brand and message consistency across marketing communications.
- Manage the sales marketing calendar to ensure campaign alignment across the brand.
- Effectively develop and manage detailed campaign budgets.
- Set reasonable campaign goals and measures and communicate results to a cross-functional audience.
- Establish campaign KPIs, dashboards, and communications cadence, integrating into ADS dashboards.
- Consistently generate new marketing ideas that drive revenue, new customers, and brand affinity.
Requirements
- BA/MBA in Marketing with 6 years' experience in the Marketing field.
- Metric-driven mindset focused on setting and obtaining KPIs and ROI.
- Experience in the development and execution of campaign and marketing plans.
- Ability to think strategically while managing details.
- Ability to partner and foster effective communication channels with multiple stakeholders.
- Demonstrated project management skills with a minimum of 4 years recent experience leading multiple projects.
- 2+ years of experience in online marketing, campaign management, or product marketing.
- Knowledgeable and proficient user of Tableau.
Benefits
- Salary range based on qualifications: $50K-$55K
