Marketing Coordinator

$78,000 - $159,000/Yr

Park University - Kansas City, MO

Full-time - Entry Level

Kansas City, MO

Educational Services

About the position

The Marketing Coordinator at Park University is responsible for supporting the development and execution of marketing communication strategies that enhance the University's brand and engage key audiences. This role involves content creation, email marketing, and providing general support for various marketing campaigns, with a focus on both digital and traditional platforms. The ideal candidate will possess strong organizational and writing skills, and will assist in all aspects of the University's marketing efforts.

Responsibilities

• Write, edit, and manage content for various marketing materials, including emails, text, and physical materials.
• Design, execute, and manage email marketing campaigns targeting prospective students, current students, alumni, and other key stakeholders.
• Ensure consistency in messaging across all internal and external communications, adhering to established brand guidelines.
• Assist the marketing team in developing and executing all marketing campaigns, including digital ads, print materials, and other promotional efforts.
• Work closely with other departments, such as admissions and enrollment, to support integrated marketing strategies that drive enrollment and engagement.
• Provide general administrative support to the marketing team, including managing vendor relationships and ensuring timely execution of marketing activities.
• Track and analyze the performance of email campaigns, content engagement, and other marketing initiatives to optimize strategies and improve results.
• Help manage project timelines and ensure that all marketing efforts are executed within deadlines and budget.

Requirements

• Strong organizational skills and attention to detail.
• Excellent writing and editing skills.
• Experience in executing marketing campaigns across digital and traditional platforms.
• Ability to analyze data and report on marketing performance.
• Familiarity with email marketing tools and content management systems.

Nice-to-haves

• Experience in higher education marketing.
• Knowledge of SEO best practices.
• Familiarity with graphic design tools.

Benefits

• Health insurance coverage.
• Paid holidays and vacation time.
• Professional development opportunities.