Marketing Coordinator

Avera Health - Sioux Center, IA

Full-time

Sioux Center, IA

Hospitals

About the position

The Marketing Coordinator at Sioux Center Health is responsible for planning, organizing, and directing various marketing, branding, public relations, and event activities for the health system. This role involves assessing market areas to develop effective marketing programs, preparing promotional materials, and monitoring the results of these initiatives. The Marketing Coordinator will also maintain contact with the business community and the local population to gauge their needs and satisfaction levels. In this position, the Marketing Coordinator will work closely with management, physicians, and employees to establish clear goals, identify target audiences, and design comprehensive marketing plans. These plans are crucial for ensuring a positive image and brand compliance across all marketing media. Sioux Center Health has been recognized as a Top Workplace by The Des Moines Register and has received accolades in 18 healthcare categories, highlighting its commitment to excellence in patient care. With a legacy of over 70 years, Sioux Center Health is dedicated to serving patients through a ministry of healing, and it operates eight locations in Sioux Center, Iowa, and surrounding communities. The organization prides itself on providing superior care in state-of-the-art facilities, fostering a culture that values faith, healing, and community service. The Marketing Coordinator will play a vital role in promoting this mission and making a meaningful impact in the lives of community members.

Responsibilities

• Plan, organize, and direct marketing activities for the health system.
• Assess market areas and develop effective marketing programs.
• Prepare promotional materials and monitor marketing results.
• Develop and maintain contact with the business community and local population to determine needs and satisfaction.
• Work closely with management, physicians, and employees to establish marketing goals.
• Identify target audiences and design marketing plans to ensure brand compliance.
• Coordinate public relations and events to enhance the health system's image.

Requirements

• Proven experience in marketing, branding, or public relations.
• Strong organizational and project management skills.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively with various stakeholders.
• Experience in developing marketing strategies and promotional materials.

Nice-to-haves

• Experience in the healthcare industry.
• Familiarity with digital marketing tools and social media platforms.
• Knowledge of community engagement and outreach strategies.

Benefits

• Full-time employment with a stable schedule.
• Opportunity to work in a recognized healthcare leader.
• Supportive work culture focused on community service and care.