Marketing Coordinator

Home Instead - Arlington Heights, IL

Full-time - Entry Level

Arlington Heights, IL

Nursing and Residential Care Facilities

About the position

The Marketing Coordinator at Home Instead is a full-time role focused on supporting marketing efforts within the healthcare sector, specifically in home care. This position is ideal for a motivated individual with a passion for marketing and a desire to contribute to the company's growth through effective marketing strategies and campaigns.

Responsibilities

• Assist in developing and implementing marketing strategies to promote our services
• Create engaging content for digital marketing channels, including social media, blogs, and email campaigns
• Collaborate with cross-functional teams to coordinate marketing initiatives and ensure brand consistency
• Monitor and analyze the performance of marketing campaigns using Google Analytics and other tools
• Support the execution of advertising campaigns across different platforms
• Assist in managing marketing automation platforms and email marketing campaigns
• Stay up-to-date with industry trends and best practices in marketing

Requirements

• 1 year of marketing experience
• Strong understanding of market research techniques and data analysis
• Proficiency in digital marketing strategies and tactics
• Knowledge of content marketing principles and best practices
• Familiarity with Google Analytics or similar analytics tools
• Experience with marketing automation platforms is a plus
• Basic knowledge of HTML5 for email template customization
• Excellent written and verbal communication skills
• Strong organizational skills with the ability to manage multiple projects simultaneously

Nice-to-haves

• Experience in home care or healthcare marketing
• Familiarity with marketing automation platforms

Benefits

• Health insurance
• Dental insurance
• 401(k)
• 401(k) matching
• Flexible spending account
• Paid time off
• Vision insurance