Marketing Coordinator

$37,981 - $47,486/Yr

Brookdale Vernon Hills - Vernon Hills, IL

Full-time - Entry Level

Vernon Hills, IL

Nursing and Residential Care Facilities

About the position

As a Marketing Coordinator at Brookdale Vernon Hills, you will play a vital role in supporting the sales and marketing efforts of the community. Your primary responsibility will be to provide marketing support services to the sales staff, ensuring the timely administration of sales and marketing initiatives. You will work closely with the community sales leader and other key associates to track information, compile data, and meet or exceed community revenue goals. This position requires a proactive approach to communication and organization, as you will be responsible for coordinating the move-in process for new residents and ensuring all necessary paperwork is completed efficiently. In addition to administrative support for the Sales Department, you will attend daily sales meetings and maintain regular communication with the sales team regarding prospective move-ins. Your role will also involve utilizing sales systems to record pre-residency steps and facilitate communication between new residents and the community. You will assist in scheduling and executing events aimed at lead generation and advancement, ensuring that the sales office is stocked with marketing materials and move-in packets. Your contributions will extend beyond the office as you represent the community at outside events and professional groups, increasing awareness and engagement within the local area. You will leverage your knowledge of the community and market research to plan and implement activities that align with the community marketing plan. This position offers an opportunity to grow your career through professional development and ongoing programs focused on health and wellness, making it a rewarding environment for those looking to make a positive impact in the lives of others.

Responsibilities

• Provides marketing support services to the sales staff to ensure the timely administration of sales and marketing efforts.
• Utilizes sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and meet or exceed community revenue goals.
• Provides administrative support for the Sales Department and attends daily sales meetings.
• Communicates daily with community sales leader and other key associates regarding the status of all prospective move-ins.
• Utilizes the sales systems to record pre-residency steps and to facilitate communication.
• Serves as liaison between new resident and community by coordinating the move-in process for new residents in an efficient and welcoming manner.
• Ensures paperwork completion, including PPOC (Physician Plan of Care), residence preparation, mover scheduling, community support.
• Sets up pendants, keys, mailboxes, cable, and coordinates storage for new residents.
• Coordinates with maintenance and operations on unit turn over (UTOs) and maintains unit availability listings for the sales team.
• Works with community sales leader to identify units to be made ready for sales pipeline.
• Assists community sales leader in scheduling and executing on events including lead generation and lead advancement events and maintaining and organizing RSVP lists for events.
• Ensures sales office is stocked with marketing information and move-in packets.
• May request and order marketing materials through company systems.
• Represents the community and increases awareness through participation in outside events, professional groups, and community involvement as directed by the community sales leader.
• Uses relevant community knowledge and research to assist in planning, coordinating, and implementing monthly prospect and/or referral source activities and events as specified by the community marketing plan and community sales leader.
• May answer phone calls, serve as a backup for Sales, and log leads in SMS according to UP system.
• Maintains office 'hot board' and prepares data for weekly and monthly reports.
• Provides sales performance information to community sales leader.
• Maintains working knowledge of the lead management system and uses to develop reports.
• Inputs sales and marketing activities, as directed, in a timely manner and according to systems standards.

Requirements

• High school diploma or General Education Degree (GED) required.
• A minimum of one year administrative experience required, preferably in the retirement, hospitality, or medical industry with a proven track record of focus on customer service is required.
• Ability to greet staff and visitors in a courteous and friendly manner.
• Knowledge of Medicare and Medicaid regulations to include applicable processes, if required in the community.
• Ability to effectively listen and communicate verbally and in writing.
• Ability to effectively manage time, tasks and projects in a dynamic environment.
• Ability to build trust and act honestly in relationships with others.
• Ability to assess and understand customers' expectations, needs and circumstances.
• Ability to work effectively with diverse personalities and to treat people with dignity, respect, fairness and maturity.
• Ability to operate personal computers and related software including Microsoft Office applications.

Nice-to-haves

• Knowledge of state regulations impacting or directing the delivery of services, if applicable.
• Ability to learn and operate the customer relationship database.
• Ability to keyboard accurately and efficiently.

Benefits

• Health insurance
• Tuition reimbursement
• Life insurance
• Retirement plan
• Pet insurance