Marketing Coordinator

$45,000 - $61,499/Yr

Unclassified - Centereach, NY

posted 3 months ago

Full-time - Entry Level
Centereach, NY

About the position

We are seeking a dynamic Marketing Coordinator to join our team at Lexington Capital Holdings. The ideal candidate will be passionate about marketing, possess a creative mindset, and have a strong understanding of digital marketing strategies. This role is crucial in developing and implementing marketing campaigns that effectively promote our products and services. The Marketing Coordinator will conduct market research to identify trends and opportunities, ensuring that our marketing efforts are aligned with current market demands. In this position, you will create engaging content for various marketing channels, manage our social media platforms, and engage with our followers to build a strong online presence. You will also assist in the design of marketing materials using Adobe Creative Suite, ensuring that all materials are visually appealing and on-brand. Maintaining and updating our company website using WordPress will be a key responsibility, as well as utilizing marketing automation tools to streamline our processes and improve efficiency. Additionally, you will optimize website content for SEO purposes to enhance our online visibility. Supporting the sales team with marketing collateral and lead generation efforts will be part of your duties, as well as executing email marketing campaigns and analyzing their performance metrics. You will also assist in e-commerce initiatives and online promotions, contributing to the overall growth and success of our marketing efforts.

Responsibilities

  • Develop and implement marketing campaigns to promote products or services
  • Conduct market research to identify trends and opportunities
  • Create engaging content for various marketing channels
  • Manage social media platforms and engage with followers
  • Assist in the design of marketing materials using Adobe Creative Suite
  • Maintain and update company website using WordPress
  • Utilize marketing automation tools to streamline processes
  • Optimize website content for SEO purposes
  • Support sales team with marketing collateral and lead generation efforts
  • Execute email marketing campaigns and analyze performance metrics
  • Assist in e-commerce initiatives and online promotions

Requirements

  • Bachelor's degree in Marketing or related field preferred
  • Proven experience in digital marketing strategies
  • Proficiency in Adobe Creative Suite, WordPress, and marketing automation platforms
  • Knowledge of SEO best practices and e-commerce trends
  • Familiarity with HTML coding is a plus
  • Strong analytical skills and attention to detail

Benefits

  • Dental insurance
  • Health insurance
  • Paid time off
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