Marketing Coordinator

Campbell Oil Company - Wilmington, NC

Full-time - Entry Level

Wilmington, NC

Merchant Wholesalers, Nondurable Goods

About the position

The Marketing Coordinator (Brand Associate) at Campbell Oil Company plays a vital role in enhancing brand awareness and driving business growth through digital and traditional marketing channels. This position involves collaborating with various teams to ensure consistent brand messaging and executing brand strategies that engage customers and align with business objectives.

Responsibilities

• Contribute to the development of brand strategies and marketing plans in collaboration with the brand manager or marketing team.
• Assist in planning, developing, and executing monthly social media content calendars.
• Analyze data for all digital media platforms and apply results to future content calendars.
• Conduct market research and competitive analysis to identify brand positioning opportunities.
• Help define target audience segments and develop customer personas to guide brand messaging and communication.
• Support the creation and maintenance of brand guidelines to ensure consistent brand voice, tone, and visual identity across all channels.
• Assist in developing compelling and effective brand messages for various marketing materials, including advertisements, website content, social media posts, and email campaigns.
• Collaborate with the creative team to develop visually appealing and on-brand marketing collateral, such as brochures, presentations, and videos.
• Assist in organizing and planning customer engagement and other corporate related events.
• Design graphics and gather material for marketing departments.
• Assist in the implementation of brand activation plans and campaigns, including coordinating promotional activities, events, and partnerships.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.
• Support the execution of digital marketing initiatives, including social media content creation, community management, and influencer partnerships.
• Work closely with sales teams to ensure alignment between brand strategies and sales initiatives.
• Collaborate with product development teams to provide market insights and contribute to new product launches or product enhancements.
• Coordinate with external agencies, vendors, and partners to ensure brand consistency in all external communications and collaborations.
• Assist in preparing regular reports on business and brand performance, tracking key metrics, and presenting findings to the VP of Sales Operations, brand manager or relevant stakeholders.

Requirements

• Bachelor's degree in marketing, business administration, communications, or a related field.
• Strong understanding of branding principles, marketing concepts, and customer segmentation.
• Excellent verbal and written communication skills, with the ability to create compelling brand messages.
• Proficiency in digital marketing platforms and social media management.
• Detail-oriented with strong organizational and project management abilities.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Collaborative team player with the ability to work effectively across departments and with external partners.
• Familiarity with market research methodologies and tools is a plus.
• Prior experience in brand management, marketing, or related roles is advantageous.

Nice-to-haves

• Familiarity with market research methodologies and tools is a plus.
• Prior experience in brand management, marketing, or related roles is advantageous.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Gym membership
• Health insurance
• Paid time off
• Vision insurance