Marketing Coordinator

$40,000 - $43,823/Yr

Bluetone Media - Wilmington, NC

posted 3 months ago

Full-time - Mid Level
Wilmington, NC
Professional, Scientific, and Technical Services

About the position

We're looking for an energetic, detail-oriented professional to join our team as a Marketing Coordinator. The successful candidate will be responsible for helping to monitor company growth, creating and implementing marketing strategies for our products, and presenting new ideas for the growth of the company. This role requires a poised, confident candidate with outstanding organizational skills and strong communication skills. The Marketing Coordinator will support the marketing team with project organization and marketing initiatives, ensuring that all marketing activities are functional and effective. In this position, you will conduct market research and analyze marketing surveys to inform our strategies. You will also be responsible for composing and posting online content for the company and client social media pages, as assigned by the Content Marketing Manager and Director of Marketing. Additionally, you will assist the Sales and Marketing departments with campaigns and networking events, perform administrative tasks such as updating databases and spreadsheets, and create engaging and SEO-friendly content for the company's website, blog posts, and social media pages. Monitoring the company's social media accounts, attending marketing events and training sessions, and analyzing and tracking online marketing metrics will also be key responsibilities. You will ensure the proper portrayal of the company and client image and tone, conduct research on the latest market trends and keywords, and assist with onsite and offsite SEO optimization for clients and the company. Furthermore, you will assist with the setup and management of digital advertising campaigns, making this a dynamic and multifaceted role within our marketing department.

Responsibilities

  • Supporting the marketing team with project organization and marketing initiatives
  • Performing administrative tasks to ensure the functionality of marketing activities
  • Conducting market research and analyzing marketing surveys
  • Composing and posting online content for the company and client social media pages as assigned by the Content Marketing Manager and Director of Marketing
  • Assisting the Sales and Marketing departments with campaigns and networking events
  • Performing administrative tasks such as updating databases and spreadsheets
  • Creating engaging and SEO friendly content for the company's website, blog posts, and social media pages
  • Monitoring the company's social media accounts
  • Attending marketing events and training sessions
  • Analyzing and tracking online marketing metrics
  • Ensuring proper portrayal of company and client image and tone
  • Conducting research on latest market trends and keywords
  • Assisting with onsite and offsite SEO optimization for clients and the company
  • Assisting with setup and management of digital advertising campaigns

Requirements

  • In-depth knowledge of marketing techniques and databases
  • Understanding of advanced marketing principles
  • Knowledge of latest market trends and social media marketing techniques
  • Familiarity with different social media platforms like Facebook and LinkedIn
  • Knowledge of CRM tools, Google AdWords, and online analytics
  • Understanding of SEO tools like Google Analytics
  • Familiarity with website optimization tools like Hotjar, SimilarWeb and Screaming Frog
  • Knowledge of email marketing software like MailChimp, HubSpot and ActiveCampaign
  • Ability to multitask and meet strict deadlines
  • Excellent communication, organizational and interpersonal skills
  • Good understanding of office management
  • Ability to follow instructions and work independently on projects
  • Strong computer literacy
  • Strong attention to detail

Benefits

  • Health insurance
  • Dental insurance
  • 401(k)
  • Paid time off
  • Vision insurance
  • 401(k) matching
  • Flexible schedule
  • Retirement plan
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