Marketing Coordinator

Pbi/Gordon - Shawnee, KS

Full-time - Entry Level

Shawnee, KS

Wholesale Trade Agents and Brokers

About the position

At PBI-Gordon Companies, including our subsidiaries PBI-Gordon Corporation, Pegasus Laboratories, and PetAg, Inc, we prioritize our people, pets, and the places they go. As employee owners, we are committed to supporting each other in building our careers and enhancing our companies. Our foundation is built on integrity, innovation, partnership, and pride, and we invite you to grow with us! The Marketing Coordinator will play a crucial role in coordinating and executing various marketing initiatives. This includes managing customer campaigns, collaborating with the sales team, and supporting co-promotional activities. The position requires close collaboration with cross-functional teams to develop compelling branding strategies that resonate with our target audience. Additionally, the Marketing Coordinator will analyze data and conduct market research to optimize marketing performance and propose innovative ideas aimed at driving customer acquisition and retention. This entry-level position is ideal for someone looking to start their career in marketing, providing an opportunity to gain hands-on experience in a dynamic environment. The successful candidate will be involved in a variety of tasks that contribute to the overall success of our marketing efforts, ensuring that our initiatives align with the company's goals and values.

Responsibilities

• Coordinate and execute marketing initiatives.
• Support the marketing team in developing and implementing branding strategies.
• Monitor and analyze competitor activities and industry trends.
• Assist in creating and maintaining marketing databases.
• Assist in the development of marketing strategies and campaigns.
• Monitor and report KPIs for marketing campaigns.
• Support the marketing team in organizing and executing trade shows and other events.
• Perform all other duties as assigned.

Requirements

• Bachelor's degree in marketing or related field.
• Entry-level position.
• Proficiency with Microsoft products.
• Ability to work in a team environment, multitask, and learn new skills.