Marketing Coordinator

$67,000 - $67,000/Yr

Howell Corporation - Los Angeles, CA

Full-time - Mid Level

Remote - Los Angeles, CA

Specialty Trade Contractors

About the position

The Marketing Coordinator at Howell LLP is a mid-level role focused on executing and managing comprehensive marketing strategies to enhance the firm's visibility and client engagement. This position is crucial for driving lead generation and promoting the firm's services through innovative marketing initiatives, including digital campaigns, brand management, and public relations. The ideal candidate will be creative, strategic, and passionate about advocacy, contributing to the firm's mission of helping individuals who have suffered injuries due to accidents.

Responsibilities

• Execute and maintain marketing channels that drive new leads to the firm's sales funnel.
• Implement an overarching marketing strategy aligned with the firm's goals and objectives.
• Identify target markets, conduct market research, and analyze competitors to inform marketing strategies and positioning.
• Execute digital marketing campaigns, including Google AdWords, content marketing, social media, and email marketing.
• Drive the optimization and enhancement of the firm's website to reflect current services and provide an exceptional user experience.
• Maintain the firm's brand identity and ensure consistent messaging across all marketing channels.
• Execute a comprehensive social media strategy to build a strong online presence and engage with the target audience.
• Track, analyze, and report on key marketing metrics, including lead generation and ROI.
• Execute the firm's back-end marketing system to ensure top of mind awareness.
• Collaborate with attorneys and other stakeholders to align marketing efforts with business objectives.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred.
• Minimum 3 years proven experience implementing front end and back-end marketing strategies that drove successful lead generation.
• In-depth knowledge of digital marketing principles and best practices, including Google PPC/LSA/GMB, content marketing, social media, and email marketing.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency in using digital marketing tools and platforms, such as CallRail and Google Analytics.
• Exceptional written and verbal communication skills.
• Strong strategic thinking and problem-solving abilities.
• Proven ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience in managing budgets and allocating resources effectively.

Nice-to-haves

• Spanish speaking preferred.
• Knowledge of legal industry trends and regulations is a plus.
• Professional certifications in digital marketing or related areas are desirable.

Benefits

• Compensation: $67,000.00/year plus performance bonuses.
• Work from home.
• Growth and Learning Opportunities.
• Recognized work-life balance.
• Paid holidays per year.
• Paid time off.
• Health Insurance.
• 401k.