Marketing Coordinator

$60,000 - $65,000/Yr

American Farmland Trust - Washington, DC

Full-time - Mid Level

Remote - Washington, DC

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Marketing Coordinator at American Farmland Trust (AFT) plays a crucial role in supporting the organization's marketing and communications efforts. This position is responsible for raising brand awareness through public outreach, event coordination, and retail operations, while working closely with various teams to achieve national goals. The role involves engaging with supporters, farmers, and the public, and requires a proactive approach to marketing and communications.

Responsibilities

• Monitor AFT events calendar and plan support functions with teams.
• Research public outreach opportunities that raise the profile of the brand.
• Represent AFT at external events, public meetings, conferences, workshops, and trainings.
• Maintain internal AFT calendar of events and coordinate event support inquiries from AFT staff; monitor and improve processes and policies for events function.
• Contribute to fundraising, supporter conversion, and other key marketing campaigns.
• Operate AFT's Shopify store and manage customer service, inventory and merchandising.
• Help drive traffic, sales and new product development for AFT store.
• Create high-quality outreach and marketing content for teams and leadership.
• Develop new, compelling events and outreach tools and programming that is responsive to organizational needs.
• Monitor eCommerce assets and performance; develop strategies to re-market customers.
• Own customer experience and leverage tools like chat and email to service inquiries; respond promptly and escalate issues to supervisors.
• Document and report AFT store metrics on monthly basis and help prepare sales tax reports.
• Record team and division activities and meetings, monitor progress and report outcomes quarterly.
• Coordinate events, including but not limited to: research, contracting, email marketing, list building, advertising, raffle promotions, creative, messaging, booth design, tabling operations, photo and video content, and post-event conversion activities.
• Prospect and conduct lead development on special event projects, including thought leadership proposal writing, opportunity monitoring and evaluation, and reporting activities.
• Work with event organizers to schedule and position AFT staff as speakers.
• Help to cultivate strong brand affinity and relationships with supporters and agricultural, environmental, research, business, and community partner organizations.

Requirements

• 2+ years of practical experience in communications, PR, marketing, or fundraising.
• Experience in merchandise, retail and/or eCommerce, especially using a Shopify-based store.
• Strong verbal communication skills with diverse stakeholder groups.
• Experience developing and executing event plans, as well as managing event calendars.
• Strong background in public outreach tools and demonstrated success integrating technology and a human touch.
• Willingness to work during special event hours and periods to achieve outstanding results.
• Background in agriculture, retail, conservation, or political campaigns.
• Personal experience working directly with farmers, ranchers, and other agricultural and environmental stakeholders.
• Highly responsible and dependable with the ability to meet deadlines, multi-task, and be flexible.
• A collaborative working style; proactive and entrepreneurial.

Nice-to-haves

• Experience in digital marketing and social media management.
• Knowledge of agricultural practices and conservation efforts.

Benefits

• Health savings account
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• 401(k) with 10% match
• Vision insurance
• Life insurance
• Prescription drug insurance