Marketing Coordinator

$39,778 - $42,104/Yr

Unclassified - El Paso, TX

Full-time - Entry Level

Remote - El Paso, TX

About the position

The Marketing Coordinator is a pivotal role responsible for coordinating and implementing various marketing communication projects. This position encompasses a wide range of responsibilities including public relations, special events management, advertising, and creating brand awareness. The Marketing Coordinator will work closely with different departments to ensure that marketing initiatives align with the overall goals of the organization. This role requires a blend of creativity and analytical skills to effectively promote services and engage with the community through various channels. In this position, the Marketing Coordinator will be tasked with developing and executing marketing strategies that enhance the visibility of the brand. This includes managing social media platforms, creating engaging content, and measuring the effectiveness of marketing campaigns. The role also involves collaborating with external vendors and partners to organize special events that promote the organization’s services and initiatives. The Marketing Coordinator must be adept at handling multiple projects simultaneously while maintaining a high level of attention to detail. The ideal candidate will possess strong communication skills and the ability to work independently as well as part of a team. They should be comfortable interacting with various stakeholders, including employees, management, and external partners. The Marketing Coordinator will also be responsible for ensuring that all marketing materials are consistent with the brand’s messaging and standards, making this a critical role in maintaining the organization’s public image.

Responsibilities

• Coordinate and implement marketing communication projects.
• Manage public relations and special events.
• Create and execute advertising campaigns.
• Develop brand awareness strategies.
• Manage social media platforms and content.
• Measure and analyze the effectiveness of marketing initiatives.
• Collaborate with various departments to align marketing strategies with organizational goals.
• Create, deliver, edit, and optimize marketing materials.
• Promote services through community relations initiatives.

Requirements

• Bachelor's Degree in Communications, Marketing, Journalism, Graphic Arts or a related field.
• Two years of experience in Communications, Marketing, Journalism, Graphic Arts or a related field.
• Proficiency in Microsoft Office.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Knowledge of web design, video, and multimedia programs.
• Demonstrated knowledge of photography and desktop publishing.
• Ability to create and manage content for social media platforms.
• Excellent communication, time management, and organizational skills.
• Creative, self-motivated, and able to manage multiple tasks concurrently.
• Trustworthy and discreet with sensitive information.

Benefits

• Paid time off