Marketing Coordinator

About the position

Eager to get a start in the dynamic world of social and digital marketing? Cotton & Company is your opportunity to put your education to work, while continuing to learn and stay updated on the latest digital trends. As an industry leader in the marketing of luxury real estate, Cotton & Company is developing and implementing strategic plans for some of the biggest names in the business. As a mid-sized firm, you'll have the opportunity to work across multiple platforms and play an integral role on the team from day 1…and living in South Florida with the beach just down the street isn't so bad either! The Marketing Coordinator will represent Cotton & Company by assisting the Marketing Manager team by maintaining client focus, and marketing creative standards. Candidate must be extremely detail oriented and able to manage multiple projects simultaneously.

Responsibilities

• Work with vendors to obtain quotes and manage deliverables and deadlines
• Assist Marketing team with meeting setup and preparations
• Develop and implement Social/Digital marketing strategies for real estate clients
• Manage and monitor our social communities on a variety of social networks
• Client liaison on an ongoing basis to ensure accuracy and compliance with brand objectives
• Engage with the consumer to be the voice of the brands we represent
• Manage digital advertising budgets for social engines, such as Facebook advertising and/or LinkedIn advertising
• Coordinate with client affiliates for social networking and affiliate marketing
• Write social media blog content in concert with the Marketing team
• Upload content into Word Press, including SEO meta data
• Create engaging social media content - videos, photography and messaging
• Be responsible & meet deadlines in a fast-paced, real-time social media world
• Report and analyze insights derived from digital tracking tools

Requirements

• Bachelors or Associate's Degree in Business, Marketing or Communications preferred or 1+ years of hands-on experience
• A strong interest in the advertising/marketing field
• Self-motivated, multi-tasker with the ability to keep multiple balls in the air at once
• Analysis-minded with a focus on metrics and attention to detail
• A self-starter with the ability to drive the account forward based on client objectives and agency strategy
• Deadline oriented in an extremely fast-paced industry
• Must be able to review creative strategies and execute advertising campaigns in support of the budgeted plan
• Be responsible for monitoring and ensuring that all client deliverables exceed expectations and meet client's strategy
• Committed to the highest level of delivery and attention to detail
• A willingness to learn and 'push the envelope' in client services, industry trends and personal growth
• Be able to create and manage comprehensive budgets
• Excellent written and verbal communication skills
• Must build strong working relationships with internal team and vendors
• Solid computer skills especially in Microsoft Office Suite
• Traditional and digital marketing channel knowledge
• Embrace technology and use it to increase efficiency
• A team player