Marketing Coordinator

$31,200 - $33,280/Yr

Unclassified - Jacksonville, FL

Full-time

Jacksonville, FL

About the position

The Fountains at Mill Cove is seeking a dedicated Marketing Coordinator to join our team in Jacksonville, FL. This full-time position offers a competitive hourly wage of $15 - $16 and is integral to our commitment to excellence in providing quality continuing care and support. The Marketing Coordinator will play a vital role in supporting the sales staff by ensuring the timely administration of sales and marketing efforts, which are crucial for maintaining and improving the occupancy levels of our community. The ideal candidate will thrive in a friendly, respectful, caring, safe, and collaborative environment, aligning with our values of dignity and respect for all individuals, regardless of their background. In this role, the Marketing Coordinator will utilize various sales processes, systems, and forms to perform job duties effectively. This includes tracking information, compiling data and reports, and achieving desired community occupancy goals. The Marketing Coordinator will assist in the sales process by engaging with prospective residents, their family members, and advisors, helping them understand their needs and how our services and programs can meet those needs. Prompt responses to inquiries from referral sources, prospective residents, and families are essential, as is providing accurate community and company information to all who inquire. The position also involves completing weekly follow-up calls, letters, and tours as defined by the community marketing plan and directed by the Sales and Marketing Director. The Marketing Coordinator will coordinate and complete all activities necessary for the sale, converting deposits to move-ins, which may include visiting prospects' homes or healthcare providers to ensure all required forms are completed prior to move-in. Daily communication with the Sales and Marketing Director and other key associates regarding the status of prospective move-ins is crucial, as is coordinating the move-in process for new residents in an efficient and welcoming manner. Administrative support for the Marketing Department is another key responsibility, along with representing the community and increasing awareness through participation in outside events and professional groups as directed by the Sales and Marketing Director. The Marketing Coordinator will leverage community knowledge and research to assist in planning, coordinating, and implementing monthly prospect and referral source activities and events as specified by the community marketing plan. Additionally, the role may involve answering phone calls and logging leads into the prospecting system, assisting the Sales and Marketing Director with the execution of marketing plans, preparing data for reports, and maintaining a working knowledge of the lead management system to develop reports and input sales and marketing activities in a timely manner.

Responsibilities

• Provide marketing support to the sales staff to ensure timely administration of sales and marketing efforts.
• Maintain and improve occupancy levels of the community in accordance with marketing and business plans.
• Utilize sales processes, systems, and forms to track information, compile data and reports, and achieve occupancy goals.
• Assist prospective residents and their families in the decision-making process by understanding their needs and educating them about services and programs.
• Respond promptly to inquiries from referral sources, prospective residents, and families.
• Complete weekly follow-up calls, letters, and tours as defined by the community marketing plan.
• Coordinate and complete all activities needed for the sale and convert deposits to move-ins.
• Communicate daily with the Sales and Marketing Director regarding the status of prospective move-ins.
• Coordinate the move-in process for new residents, ensuring paperwork completion and residence preparation.
• Provide administrative support for the Marketing Department.
• Represent the community and increase awareness through participation in outside events and professional groups.
• Assist in planning, coordinating, and implementing monthly prospect and referral source activities and events.
• Prepare data for weekly and monthly reports and provide sales performance information to the Sales and Marketing Director.
• Maintain working knowledge of the lead management system and develop reports.

Requirements

• Experience in marketing, sales, or a related field.
• Strong communication and interpersonal skills.
• Ability to work collaboratively in a team environment.
• Proficiency in using sales processes and systems for tracking and reporting.
• Organizational skills to manage multiple tasks and priorities effectively.

Nice-to-haves

• Experience in the healthcare or senior living industry.
• Familiarity with lead management systems and reporting tools.
• Ability to engage with community members and build relationships.