Marketing Coordinator

$55,000 - $68,000/Yr

Takara Belmont USA - Franklin Township, NJ

Full-time - Entry Level

Franklin Township, NJ

Merchant Wholesalers, Durable Goods

About the position

Takara Belmont USA is seeking a Marketing Coordinator to enhance their digital marketing efforts and project coordination. This role involves content creation, social media management, and building online communities, contributing to integrated communications campaigns. The ideal candidate will thrive in a dynamic environment, effectively manage multiple projects, and serve as the primary contact for the company's beauty and dental brands.

Responsibilities

• Collaborate across business units on multi-platform strategies, tactics, and outcomes.
• Work closely with internal Sales and Marketing leads to develop and implement social strategies and campaigns, ensuring alignment with broader marketing priorities, business goals, voice, and brand.
• Develop and maintain a strong working relationship with external vendors, agencies, and consultants.
• Optimize existing social media management resources for publishing, reporting, advertising, listening, and day-to-day upkeep and maintenance.
• Map customer journeys across full funnel digital activations (website, media, social, e-commerce, etc.).
• Achieve social media marketing KPIs and develop timely reports to identify key takeaways, actionable opportunities, and other insights.
• Collaborate with marketing and branding team to promote efficiencies and amplify individual strengths.
• Communicate and stay informed of industry news, digital trends, and emerging technologies.
• Champion all social media efforts to develop compelling content for daily posting schedules.
• Monitor, respond, and/or funnel in-bound inquiries to the sales regions and other departments.
• Copywrite and edit for all channels and assets using a clear and consistent voice that accurately represents our brands and builds trust within each community.
• Curate sales spotlights and customer success stories for social media accounts and brand websites.
• Cultivate customer-generated content pipelines, image and video libraries, and content releases.
• Coordinate video and photo production, editing, and setup with internal stakeholders and vendors.
• Facilitate KOL and influencer marketing opportunities to increase our brand presence in each industry.
• Craft messaging, artwork outlines, and creative briefs for print and digital advertising campaigns.
• Promote and maintain appropriate, positive public relations for our brands.
• Draft product profiles, press releases, announcements, trade articles, blog posts, and other materials.
• Coordinate and support the development of trade show marketing materials, including product literature, promotional flyers, price lists, banners, and other sales and marketing peripherals.
• Maintain our print literature libraries, including the creation, production, and fulfillment processes.
• Manage our digital asset libraries to support requests from internal team, strategic partners, and customers.
• All other duties as assigned by management.

Requirements

• Bachelor's Degree in Marketing, Advertising, Public Relations or Communications.
• At least 1-3 years of marketing experience.
• Relevant job experience in lieu of degree will be considered.
• Required skills include Social Media Programming, Content Development, Copywriting & Editing, Messaging & Media Planning, Product Decks, Task Management, Collaboration & Coordination, Print & Digital Advertising (Basic), Adobe Creative Suite (Basic), Basic WordPress (Basic).

Nice-to-haves

• Branding & Creative Strategy
• Web Content
• E-mail Marketing
• Google Analytics
• Facebook Business Suite
• Hootsuite or Agorapulse
• Photo & Video Planning
• Event Planning
• Tradeshow Support
• Microsoft Office 365
• Adobe Creative Suite (Advanced)
• SEO/SEM & PPC Advertising (Advanced)
• B2B Marketing
• E-commerce Channel Management
• Digital Asset Management Systems
• Competitive Analysis
• Market Research
• Digital Analytics & Reporting
• Photography
• Storyboarding
• Video Editing & Production
• WordPress, HTML, CSS
• Ad & Media Campaigns
• Salesforce Sales Cloud

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance