Stellar Communities - Lubbock, TX
posted 2 months ago
The Marketing Coordinator will work out of the Lubbock office of Stellar Communities, a privately held real estate firm specializing in the multifamily industry. The ideal candidate will be responsible for developing marketing strategies and implementing marketing campaigns related to Stellar's multifamily portfolio, construction business, investor relations, and employee recruiting. This position will require staying updated on industry trends in marketing and implementing industry best practices in the company's marketing and public relations activities. The Marketing Coordinator will work cross-functionally with other departments to ensure cohesive marketing efforts across the organization. The Marketing Coordinator should have a solid understanding of various marketing strategies and techniques, enabling them to put plans together and coordinate their implementation through third-party vendors. A strong, in-depth understanding of social media is crucial, as the candidate will need to leverage this knowledge to advance multiple initiatives simultaneously. The role involves interacting professionally and respectfully with a variety of stakeholders, including owners, corporate staff, vendors, potential customers, subcontractors, investors, and onsite staff. Key responsibilities include collaborating with property management personnel to develop and implement marketing plans aimed at driving occupancy for new construction lease-ups and stabilized multifamily properties. The Marketing Coordinator will monitor market activities and performance results to adjust strategies as needed. Additionally, they will work with the construction team to create marketing strategies that drive sales for third-party construction projects, develop compelling marketing materials, and create effective communication strategies for investor relations. The role also involves collaborating with the HR team to develop recruitment marketing strategies and utilizing various channels, including social media, to promote the company as an employer of choice.