Marketing Coordinator

Learning Tree International - Herndon, VA

Full-time

Herndon, VA

Social Assistance

About the position

Join Our Team: If you are passionate about marketing, enjoy managing events, promoting products, and thrive in a dynamic environment, we encourage you to apply. Join our team and contribute to our mission of [company mission or key objective]. We are seeking a versatile Marketing Coordinator with a focus on product marketing, events coordination, and expanding our contact database. This role is instrumental in supporting the marketing team's efforts to promote our products/services, manage events effectively, and grow our customer and prospect database. As a Marketing Coordinator, you will assist in developing and implementing product marketing strategies to promote our products/services effectively. You will create marketing collateral, including brochures, presentations, and sales support materials. Conducting market research and analyzing customer insights to refine product messaging and positioning will also be part of your responsibilities. Supporting product launches and promotional activities to drive awareness and sales is crucial to this role. In terms of events coordination, you will plan, organize, and execute company events such as conferences, seminars, webinars, and customer events. This includes coordinating event logistics, managing event budgets, timelines, and promotional strategies to ensure successful outcomes. You will collaborate with internal teams and external vendors to achieve event objectives. Additionally, you will manage and expand the company's contact database through effective data acquisition and segmentation strategies, ensuring data accuracy, cleanliness, and compliance with data protection regulations (e.g., GDPR, CCPA). Utilizing CRM and marketing automation tools to nurture leads and enhance customer engagement will be essential. You will also analyze database trends and performance metrics to optimize marketing campaigns and lead generation efforts. General marketing support will involve collaborating with cross-functional teams including design, content creation, and sales to align marketing activities with business goals. You will assist in creating and distributing marketing materials, presentations, and reports as needed, while monitoring and reporting on marketing campaign performance, ROI, and key metrics.

Responsibilities

• Assist in developing and implementing product marketing strategies to promote our products/services effectively.
• Create marketing collateral, including brochures, presentations, and sales support materials.
• Conduct market research and analyze customer insights to refine product messaging and positioning.
• Support product launches and promotional activities to drive awareness and sales.
• Plan, organize, and execute company events such as conferences, seminars, webinars, and customer events.
• Coordinate event logistics, including venue selection, catering, signage, and audiovisual requirements.
• Manage event budgets, timelines, and promotional strategies to ensure successful outcomes.
• Collaborate with internal teams and external vendors to achieve event objectives.
• Manage and expand the company's contact database through effective data acquisition and segmentation strategies.
• Ensure data accuracy, cleanliness, and compliance with data protection regulations (e.g., GDPR, CCPA).
• Utilize CRM and marketing automation tools to nurture leads and enhance customer engagement.
• Analyze database trends and performance metrics to optimize marketing campaigns and lead generation efforts.
• Collaborate with cross-functional teams including design, content creation, and sales to align marketing activities with business goals.
• Assist in creating and distributing marketing materials, presentations, and reports as needed.
• Monitor and report on marketing campaign performance, ROI, and key metrics.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 3 years of experience in marketing, with a focus on product marketing, events coordination, and database management.
• Proficiency in CRM software (e.g., Salesforce, HubSpot) and marketing automation tools.
• Strong organizational skills with attention to detail and the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Knowledge of digital marketing principles, including SEO, SEM, and social media marketing.
• Ability to work independently and collaborate effectively in a team environment.

Nice-to-haves

• Experience in B2B marketing or within [specific industry/sector].
• Familiarity with event management software and analytics platforms.
• Certification in marketing, event management, or related disciplines is a plus.