Marketing Coordinator

Edgeless Beauty Group - Milwaukee, WI

Full-time - Entry Level

Milwaukee, WI

About the position

The Marketing Coordinator at Edgeless Beauty Group is responsible for creating engaging content and executing marketing strategies to enhance customer relationships and drive growth for beauty brands. This entry-level position involves a mix of in-store content creation and digital marketing efforts aimed at increasing customer engagement and appointments.

Responsibilities

• Creating and capturing content that highlights the guest experience, products, and services in-store.
• Developing and executing digital marketing strategies including Instagram Reels, stories, and engaging posts.
• Managing communication channels such as text message marketing to keep guests informed about promotions, events, and services.
• Engaging with followers on social media, responding to comments, and increasing online interaction.
• Responding promptly to Google reviews and maintaining a positive online presence.
• Assisting in creating promotional campaigns that drive traffic to the store and website.
• Working closely with the marketing team to ensure marketing content aligns with current promotions and offerings.
• Tracking and reporting on the success of social media and marketing campaigns, adjusting strategies as needed.

Requirements

• Bachelor's degree in marketing, communications, or a related field is preferred.
• Strong verbal and written communication skills.
• Experience with social media platforms, particularly Instagram, Tik Tok, Facebook, LinkedIn.
• Ability to create engaging content, including video, photos, and graphics.
• Detail-oriented with excellent organizational skills.
• A proactive approach to increasing customer engagement and driving sales.

Nice-to-haves

• Previous experience in retail, beauty, or service industry marketing is a plus.