Marketing Coordinator

$60,000 - $80,000/Yr

Dworkin & Maciariello - Chicago, IL

Full-time - Mid Level

Chicago, IL

Professional, Scientific, and Technical Services

About the position

The Marketing Coordinator at The Illinois Hammer Injury Attorneys plays a pivotal role in managing and executing comprehensive marketing strategies that drive brand growth and lead generation. This position requires a blend of strategic thinking and operational execution, ensuring that marketing campaigns are effective across various platforms. The Marketing Coordinator will oversee the social media team, manage vendor relationships, and coordinate the development of creative content for multiple channels, including social media, television, and billboards. In this role, the Marketing Coordinator will implement strategies to enhance social media engagement, monitor analytics to gauge campaign effectiveness, and suggest new advertising avenues to reach broader audiences. The position also involves maintaining relationships with marketing vendors and evaluating new marketing offers to identify potential community partnerships that can extend the firm's branding reach. Additionally, the Marketing Coordinator will be responsible for tracking creative collateral, ensuring that content remains fresh and relevant across all platforms. This includes managing the marketing calendar to confirm that all marketing duties are completed on schedule and planning recurring marketing efforts. Performance analysis is a critical component of this role, as the Marketing Coordinator will review marketing performance metrics and suggest data-driven adjustments to improve lead generation, reduce costs, and enhance conversion rates.

Responsibilities

• Oversee the social media team member and implement strategies to boost engagement.
• Monitor analytics and suggest new ad campaign avenues to reach new audiences.
• Manage the social media budget and ensure consistent brand messaging across platforms.
• Maintain relationships with marketing vendors and third-party services.
• Evaluate new marketing offers and manage lead vendor relationships.
• Identify potential community partnerships to extend branding reach.
• Coordinate the development of creative content for social media, TV, and billboards.
• Track creative collateral and rotate content as needed to keep messaging fresh.
• Confirm that marketing duties are completed monthly using the firm's marketing calendar.
• Plan and execute recurring marketing efforts.
• Review and analyze marketing performance metrics and suggest data-driven adjustments.

Requirements

• 3-5 years of proven experience in a marketing role, ideally within a legal or professional services environment.
• Strong organizational skills with the ability to manage multiple tasks simultaneously.
• Proficiency in digital marketing tools and platforms, including social media, CRM systems, and analytics.
• Excellent communication skills and attention to detail.
• Ability to work independently as well as collaboratively across departments.