Marketing Coordinator

$56,160 - $60,320/Yr

Mayfair Management - Austin, TX

Full-time - Mid Level

Austin, TX

Real Estate

About the position

The Marketing Coordinator plays a crucial role in supporting the strategic and tactical marketing plans for various properties managed by Mayfair Management Group, LP. This position involves creating and implementing advertising, pricing, and other marketing campaigns aimed at driving traffic and occupancy to achieve optimal leasing and financial performance. The ideal candidate is expected to be self-motivated, detail-oriented, and capable of multitasking while effectively prioritizing workloads. Key responsibilities include establishing and managing social media accounts for new properties, regularly adding content to these accounts, and assisting in the creation and design of marketing collateral. The Marketing Coordinator will also periodically review marketing channels to ensure that content remains current and relevant. Additionally, the role involves developing and implementing strategies to solicit positive reviews and analyzing marketing sources to determine their effectiveness. The candidate will be expected to perform other duties as assigned by their manager and assist with special projects as required. To succeed in this role, the Marketing Coordinator must possess a strong understanding of the lease cycle in the property management industry from a marketing perspective. Knowledge of apartment operations and industry-related marketing concepts is preferred, as it enables the candidate to interpret and apply market information effectively. The position requires a blend of creativity and technical skills, including graphic design knowledge, website design, and familiarity with SEO/SEM campaigns. Proficiency in various software tools, particularly Yardi Voyager, is essential for developing presentation materials and generating reports. The Marketing Coordinator must also demonstrate strong organizational, analytical, and communication skills, both oral and written, to effectively convey marketing messages and coordinate initiatives across the company.

Responsibilities

• Establish social media accounts for new properties.
• Add content to social media accounts regularly.
• Help establish content for websites and ads.
• Assist in creating/designing collaterals for properties.
• Periodically review marketing channels to ensure content is up to date.
• Develop and implement plans to solicit positive reviews.
• Assist in reviewing marketing sources to determine effectiveness.
• Perform additional duties or tasks assigned by the manager.
• Assist with special projects as required.

Requirements

• Minimum Bachelor's degree in marketing, advertising, public relations, or comparable work experience.
• At least 3 years of experience in marketing for the property management industry.
• Minimum of 2 years of supervisory experience.
• Intermediate working knowledge of Excel.
• Knowledge of Microsoft Office products such as Word and Outlook.
• Strong organizational and analytical skills.
• Strong oral and written communication skills.

Nice-to-haves

• General understanding of the lease cycle in the property management industry from a marketing perspective.
• Knowledge of apartment operations and industry-related marketing concepts.
• Graphic design knowledge and creativity.
• Website design and HTML knowledge.
• Expertise with SEO/SEM campaigns.
• Understanding of Google AdWords and Google Analytics.
• Adobe Creative Suite knowledge/graphic design experience.