Marketing Coordinator

Misuraca Orthodontics - Prairieville, LA

Full-time - Mid Level

Prairieville, LA

Ambulatory Health Care Services

About the position

The Marketing Coordinator at Misuraca Orthodontics is responsible for developing and executing marketing strategies aimed at attracting new patients and enhancing brand awareness. This role is crucial for maintaining the practice's positive reputation in the community and requires a blend of creativity, organization, and strong communication skills.

Responsibilities

• Develop and implement comprehensive marketing plans to increase patient acquisition and retention
• Manage and update our website, social media accounts, and other online platforms
• Create engaging content for social media, email campaigns, and print materials
• Coordinate community outreach programs and events to promote our services
• Monitor and analyze marketing campaigns' performance and adjust strategies as needed
• Collaborate with the office team to ensure consistent messaging and branding across all platforms
• Manage online reviews and respond to patient feedback
• Work with external vendors for advertising, printing, and other marketing needs
• Stay up-to-date with industry trends and best practices in orthodontic marketing

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 2+ years of experience in marketing, preferably in healthcare or a related industry
• Strong understanding of digital marketing, including SEO, social media, and email marketing
• Excellent written and verbal communication skills
• Proficiency in graphic design tools is a plus
• Ability to work independently and manage multiple projects simultaneously
• Creative thinker with a keen eye for detail
• Passionate about patient care and community engagement

Benefits

• Paid holidays
• Health insurance
• Paid time off
• Production bonus
• Discount on orthodontic treatment