Marketing Coordinator

$62,500 - $62,500/Yr

Washington Auto Law - Renton, WA

Full-time - Entry Level

Remote - Renton, WA

About the position

The Marketing Coordinator at Washington Auto Law is a pivotal role focused on redefining legal marketing strategies. This position involves leading innovative marketing initiatives, enhancing online presence through SEO, and creating compelling content that resonates with target audiences. The coordinator will work in a hybrid environment, contributing to the firm's mission of connecting legal services with those in need.

Responsibilities

• Lead the development of a cutting-edge content strategy that positions the firm as a thought leader in law.
• Craft compelling content that showcases expertise, innovation, and success in the legal field.
• Use advanced analytics to refine content strategies and ensure strong resonance with the target audience.
• Create long-form and short-form content for various platforms, ensuring consistent branding and voice.
• Elevate search engine presence and implement refined SEO practices to enhance digital marketing efforts.
• Continuously optimize digital content for superior user experiences and high engagement.
• Design and implement innovative landing pages that convert visitors into clients.
• Lead digital marketing campaigns using state-of-the-art tools and strategies.
• Analyze campaign effectiveness and adapt strategies in real time for optimal performance.
• Create and manage landing pages in both English and Spanish, ensuring cultural relevance.

Requirements

• Bachelor's degree in Marketing, Communications, or a similar field.
• Bilingual in Spanish.
• Demonstrable experience leading successful marketing campaigns and content strategies.
• Expert knowledge of marketing tools and digital analytics platforms, including Google Analytics, SEMrush, and Ahrefs.
• Strong proficiency in WordPress and comprehensive SEO tools like Yoast SEO and WP Rocket.
• Exceptional creativity, strategic thinking skills, and a results-driven mindset.

Benefits

• Health insurance
• Dental insurance
• Professional development assistance
• Retirement plan