Marketing Coordinator

$34,528 - $43,160/Yr

Brookdale Senior Living - Houston, TX

Full-time - Entry Level

Houston, TX

Nursing and Residential Care Facilities

About the position

As a Marketing Coordinator at Brookdale, you will play a vital role in supporting the sales staff and ensuring the timely administration of sales and marketing efforts. Your primary responsibilities will include providing marketing support to the community in alignment with established marketing and business plans. You will utilize various sales processes, systems, and forms to perform your job duties effectively, track information, compile data and reports, and strive to meet or exceed community revenue goals. Additionally, you will provide essential administrative support for the Sales Department and actively participate in daily sales meetings. In this position, you will communicate daily with the community sales leader and other key associates regarding the status of prospective move-ins. You will serve as a liaison between new residents and the community, coordinating the move-in process to ensure it is efficient and welcoming. This includes ensuring the completion of necessary paperwork, preparing residences, scheduling movers, and coordinating community support. You will also work closely with maintenance and operations to manage unit turnover and maintain availability listings for the sales team. Your role will involve assisting the community sales leader in scheduling and executing events aimed at lead generation and advancement, as well as maintaining and organizing RSVP lists for these events. You will ensure that the sales office is stocked with marketing information and move-in packets, and may request and order marketing materials through company systems. Representing the community at outside events and professional groups will also be part of your responsibilities, as you work to increase awareness and engagement within the community. You will be responsible for maintaining the office hot board, preparing data for weekly and monthly reports, and providing sales performance information to the community sales leader. A working knowledge of the lead management system will be essential, as you will input sales and marketing activities in a timely manner and ensure accurate information is maintained in the systems used by the organization.

Responsibilities

• Provides marketing support services to the sales staff to ensure the timely administration of sales and marketing efforts.
• Utilizes sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and meet or exceed community revenue goals.
• Provides administrative support for the Sales Department and attends daily sales meetings.
• Communicates daily with community sales leader and other key associates regarding the status of all prospective move-ins.
• Serves as liaison between new resident and community by coordinating the move-in process for new residents in an efficient and welcoming manner.
• Ensures paperwork completion, including PPOC (Physician Plan of Care), residence preparation, mover scheduling, community support.
• Coordinates with maintenance and operations on unit turnover (UTOs) and maintains unit availability listings for the sales team.
• Assists community sales leader in scheduling and executing events including lead generation and lead advancement events and maintaining and organizing RSVP lists for events.
• Ensures sales office is stocked with marketing information and move-in packets.
• Represents the community and increases awareness through participation in outside events, professional groups, and community involvement as directed by the community sales leader.
• Maintains working knowledge of the lead management system and uses it to develop reports.

Requirements

• High school diploma or General Education Degree (GED) required.
• A minimum of one year administrative experience required, preferably in the retirement, hospitality, or medical industry with a proven track record of focus on customer service is required.
• Ability to greet staff and visitors in a courteous and friendly manner.
• Knowledge of Medicare and Medicaid regulations to include applicable processes, if required in the community.
• Ability to effectively listen and communicate verbally and in writing.
• Ability to effectively manage time, tasks and projects in a dynamic environment.
• Ability to build trust and act honestly in relationships with others.
• Ability to assess and understand customers' expectations, needs and circumstances.
• Ability to work effectively with diverse personalities and to treat people with dignity, respect, fairness and maturity.
• Ability to operate personal computers and related software including Microsoft Office applications.

Nice-to-haves

• Knowledge of state regulations impacting or directing the delivery of services, if applicable.
• Ability to learn and operate the customer relationship database.
• Ability to keyboard accurately and efficiently.

Benefits

• Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.
• Tuition Reimbursement
• Pet Insurance
• Adoption Reimbursement Benefits
• Variety of Associate Discounts
• Early Access to Paycheck with Earned Wage Access for Hourly Associates
• Financial assistance for naturalization application costs for qualified associates.