marketing coordinator

$43,680 - $60,320/Yr

Randstad - Largo, FL

Full-time - Mid Level

Largo, FL

Administrative and Support Services

About the position

The Marketing Coordinator position at Randstad US involves utilizing marketing and graphic design skills to support a manufacturing company in Largo, Florida. The role is fast-paced and requires collaboration with a professional team to develop and implement marketing strategies, manage digital campaigns, and coordinate marketing activities.

Responsibilities

• Create digital marketing campaigns including social media, website, and email marketing.
• Develop and implement comprehensive marketing strategies to promote products.
• Collaborate with the sales team to create marketing materials.
• Oversee in-house/external visual artists to create brand-appropriate materials in various media forms.
• Analyze marketing metrics and data to measure campaign effectiveness and make data-driven recommendations.
• Write and edit content for newsletters, marketing materials, social media, and press releases.
• Coordinate marketing calendar to synchronize print and digital ad placements, promotions, and social media posts.
• Work with the operational team to create mockups, artwork, and label designs.
• Manage scheduling and coordination of marketing activities.
• Facilitate tradeshow and tabletop planning from beginning to completion.
• Develop marketing budget and expenses, providing regular updates to leadership.
• Coordinate communication between departments for seamless collaboration.
• Oversee ordering and inventory management of marketing materials and promotions.

Requirements

• Bachelor's degree required.
• At least 3 years of marketing experience.
• Technical knowledge of graphic design preferred.
• Proficiency in Canva and Adobe software.
• Strong attention to detail.

Benefits

• Health insurance
• 401K contribution
• Incentive and recognition program