Marketing Coordinator

$68,640 - $68,640/Yr

Mariani Premier Group - Walpole, MA

Full-time - Entry Level

Remote - Walpole, MA

About the position

The Marketing Coordinator will play a crucial role in managing day-to-day marketing efforts for NatureWorks Landscape, a premier landscape management and design company. This position focuses on expanding brand presence and driving new business through both digital and traditional marketing initiatives. The ideal candidate will be creative, organized, and strategic, contributing to the execution of marketing strategies that align with company goals and enhance client relationships.

Responsibilities

• Work closely with the leadership team and New Business Manager to execute marketing strategies that drive new business.
• Own the execution of the activities listed in the marketing calendar, keeping it up to date and tracking progress.
• Actively contribute to efforts to expand into new markets through targeted marketing efforts that generate leads.
• Contribute to all aspects of digital marketing, including website optimization, email marketing, and social media campaigns, while tracking performance metrics.
• Ensure consistent branding across all channels, including brochures, presentations, and digital assets.
• Organize and execute marketing events alongside the leadership team, including client appreciation gatherings and industry trade shows.
• Coordinate with photographers and videographers to capture project essence for marketing materials, and visit properties for smart phone photography.
• Gather data from marketing channels to outline a monthly report of all activities, showing important metrics and lead generation.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field, or relevant work experience in a marketing/sales role.
• At least 2 years of experience in marketing, with a focus on high-end services.
• Foundational understanding of digital marketing platforms, SEO, social media, and content creation.
• Excellent written and verbal communication skills.
• Proven ability to assist in executing marketing strategies that drive new business.
• Familiarity with landscape design or the luxury service industry is a plus.
• Proficiency with marketing tools like Google Analytics, Mail Chimp, Sendgrid, Microsoft Office 365, Adobe Creative Suite, Constant Contact, Canva, and CRM software.

Nice-to-haves

• Familiarity with landscape design or the luxury service industry.

Benefits

• Competitive hourly pay up to $33.
• Hybrid work environment.
• Opportunities for professional development and growth within the company.