Marketing Coordinator

$52,000 - $62,400/Yr

Brightpath Kids - West Seneca, NY

Full-time - Mid Level

West Seneca, NY

Social Assistance

About the position

The Marketing Coordinator at BrightPath Kids will be responsible for driving brand growth and enrollment through strategic paid advertising campaigns across various platforms. This role focuses on enhancing brand visibility and community engagement, particularly in new markets, by utilizing data-driven marketing techniques and collaborating with creative teams to develop compelling ad content.

Responsibilities

• Execute and optimize Google Ads campaigns for the U.S. market, focusing on brand visibility and lead generation.
• Implement Display Advertising and YouTube Ads to enhance brand reach and engagement.
• Drive Facebook Ads strategy targeting parents and families in both new and established markets.
• Collaborate with content and creative teams to develop compelling ad content and visuals.
• Utilize and explore other paid digital platforms, including LinkedIn Ads and programmatic advertising.
• Contribute to new market expansion by launching paid advertising campaigns that resonate with local audiences.
• Track and report on campaign performance across all paid channels, analyzing data for optimizations.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 2-3 years of experience in content marketing, copywriting, or advertising.
• Proficiency in paid advertising platforms such as Google Ads and Facebook Ads.
• Experience with Adobe Creative Suite and Canva.
• Knowledge of Microsoft Office and Google Suite.
• Strong organizational skills and attention to detail.

Nice-to-haves

• Experience with A/B testing and audience segmentation.
• Familiarity with remarketing strategies and advanced audience targeting.

Benefits

• Paid holidays
• Health insurance
• Dental insurance
• Tuition reimbursement
• Paid time off
• Vision insurance
• 401(k) matching
• Life insurance
• Childcare discount