Marketing Coordinator

The Wellington School - Columbus, OH

Full-time - Entry Level

Columbus, OH

Educational Services

About the position

The Marketing Coordinator at Wellington School plays a vital role in the Marketing & Communications department, responsible for creating engaging digital content that brings the school's story to life. This position is ideal for a strategic thinker who is proactive and thrives on creativity and execution. The coordinator will manage the school's social media presence and website, utilizing skills in photography, videography, and design to enhance brand awareness and attract prospective families.

Responsibilities

• Develop and implement a comprehensive social media strategy focused on driving inquiries, supporting re-enrollment, and meeting fundraising goals.
• Create compelling daily content across platforms (Instagram, Facebook, LinkedIn) using photography, videography, and graphic design, ensuring a consistent brand voice.
• Stay ahead of social media trends, providing insights and recommendations to enhance engagement.
• Analyze social media metrics and connect insights to enrollment, re-enrollment, and fundraising efforts.
• Regularly update website content to enhance user experience and effectively inform prospective families.
• Monitor website analytics, using data to inform strategies that drive inquiries and support enrollment goals.
• Collaborate with web development partners for significant website updates.
• Capture and convey the Wellington story through photo and some video documentation of classroom activities and school events for various platforms.
• Oversee Vidigami, our secure photo-sharing platform, ensuring it showcases our community effectively.
• Assist in the strategic planning and execution of admissions and development campaigns, and school-wide initiatives.
• Coordinate with freelance creatives—designers, photographers, and videographers—for major campaigns and events.

Requirements

• Bachelor's degree in marketing or a related field
• 1-3 years of experience in a marketing role
• A passion for exploring trends and innovating strategies
• Self-motivated, flexible, and able to manage multiple projects simultaneously
• Stellar visual, written, and oral communication skills
• Strong knowledge of social media platforms and current trends
• Proficient in graphic design tools such as Canva; experience with Adobe Creative Suite is a plus
• Basic photography and videography skills; experience with a DSLR camera is a plus
• Excellent time management and organizational abilities
• Enthusiastic about contributing to a close-knit, collaborative team
• Willingness to work some evenings and weekends
• Commitment to diversity, equity, and inclusivity in all professional practices

Nice-to-haves

• Experience with Adobe Creative Suite
• Experience with DSLR cameras

Benefits

• 403(b)
• 403(b) matching
• Dental insurance
• Food provided
• Free parking
• Health insurance
• Paid holidays
• Paid maternity leave
• Medical, dental, and vision insurance
• Paid time off, sick days, personal days, and bereavement time
• Wellington tuition remission (50%)
• Free fresh daily lunch during the school year with accommodations for dietary restrictions and preferences